Building the First Brand of LeiXin Fly-Ash Brick Machine with Core Competitiveness
In order to implement the "National Economic and Social Development Twelfth Five-Year Plan Outline", to implement the basic national policy of conserving resources and protecting the environment, to carry out the wall material reform work during the "Twelfth Five-Year" period, to effectively protect farmland and the environment, conserve energy, improve resource utilization efficiency, promote economic development mode transformation, alleviate the contradiction between socioeconomic development and resources and environment, and enhance sustainable development capabilities, relevant ministries and commissions specially organized the compilation of the "Twelfth Five-Year Wall Material Reform Guidance Opinions", and proposed the guiding ideology, basic principles, main goals, key works, and policy measures for the "Twelfth Five-Year" wall material reform.
The purpose of this move is to enable new types of wall materials to develop rapidly. By 2011, the output of new wall materials in the country had accounted for 55% of the total wall material production, an increase of 11 percentage points compared to 2005. The production and application pattern mainly based on new wall materials has basically taken shape. The cumulative area of newly built energy-saving buildings using new wall materials reached 4.8 billion square meters, increasing by more than three times compared to the end of the "Tenth Five-Year Plan". The number of enterprises with an annual production capacity of over 60 million standard bricks of new wall materials reached more than 5,000, an increase of more than 50% compared to the end of the "Tenth Five-Year Plan", changing the situation where traditional wall material enterprises were mainly small brick kilns scattered around. As the leader of LeiXin Machinery, the first brand of China's fly-ash brick machine, brick machine, and brick-making machine, Mr. Guo Lei always feels the heavy burden on his shoulders. LeiXin Machinery, as one of a few domestic enterprises with independent intellectual property rights in the production of fly-ash brick machines, brick machines, and hollow brick machines, has strong technical strength. The "LeiXin" series of brick machines produced fully comply with national product quality standards. Modernized production management and technical management systems, along with perfect after-sales service, guarantee product quality and eliminate users' worries. Products are popular nationwide and are deeply trusted by a wide range of users. Products are covered by a "three guarantees" policy and are equipped with professional technicians for installation, commissioning, and personnel training, providing full after-sales service to customers. Mr. Guo also told reporters: "I don't quite agree with the approach of trying to squeeze out small individual households in the industry by setting thresholds for fly-ash brick machines. Although the makers of these thresholds have already become large and strong, they should also think that ten years ago, they themselves might have been small individual households. Even if the industry really needs an access threshold, I believe that this threshold must be the market, and it absolutely cannot be some kind of artificial compulsory force. Through these years of development and reflection, LeiXin Machinery has deeply realized that in order not to be excluded by the market threshold, we must have a certain scale. For all fly-ash brick machine, brick machine, and brick-making machine enterprises, how to strengthen their core competitiveness is the key to improving profitability. It is not about fantasizing about setting thresholds. Only through full market competition will differentiation occur, and excellent fly-ash brick machines, brick machines, and aerated blocks companies will stand out."
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