An antique wooden tea table, several antique wooden chairs, a few cups of white tea, several portions of Anji white tea, and a few tea connoisseurs... Yesterday afternoon, in the elegant pavilion at the center of Fenghe Tea Factory located amidst the ten-thousand-mu tea garden in Gui Mountain, Lai Jianhong, the president of Anji White Tea Association, was personally holding samples of Anji white tea, teaching the newly recruited store managers and marketing personnel of Fenghe White Tea how to distinguish between Anji white tea and white teas from other regions, as well as the grading of Anji white tea.
"Anji white tea, nurtured by Anji's unique microclimate, differs from white teas from other regions. It has strict standards for planting, picking, and processing. The grade can be identified through observing the color, smelling the aroma, appreciating its peculiarities, and tasting it. As for the price of Anji white tea and distinguishing its origin," Lai Jianhong said, "it is easy for tea professionals who are engaged in the planting, processing, and sales of white tea all year round to make the distinction. However, newly joined store owners must undergo training to be able to identify it."
After a detailed Q&A session, Lai Jianhong and the boss of Fenghe White Tea took this group of 'newcomers' to the tea garden at the back mountain for on-site learning, familiarizing them with the growth process and picking standards of Anji white tea. It is understood that to expand marketing channels, Fenghe has hired dedicated marketing personnel this year to travel across the country and opened direct sales stores in Mudu, Jiangsu, and Puyuan Avenue, Anji.
The responsible person of the tea company introduced that for Anji white tea to go beyond the Yangtze River Delta region, Fenghe chose a marketing model combining direct sales, franchising, and branding, or relying on the channels of century-old stores, or promoting mother-child brands. So far, Fenghe White Tea has nearly 30 franchise stores and direct sales stores nationwide.
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- Distinguishing White Tea Deep in the Tea Garden - Anji White Tea
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- Distinguishing White Tea Deep in the Tea Garden - Anji White Tea
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