If you ask where the difference lies between small and medium-sized webmasters and some mature IT professionals, I think it still comes down to these four words: "user experience." Webmasters will definitely be不服气 (unwilling to accept this). Marketing-oriented website design — the big four portals have so many ads, even pop-up ads, but our websites don’t have as many ads. So why do we say their user experience is better? Indeed, many small websites have good ads, and some indeed offer a decent experience, but most websites cannot achieve this. Even though there aren't too many ads, the value of the website's content, the planning of its sections, and other overused terms—do you really understand them? Have you actually implemented them? As far as I know, most webmasters do not fully grasp these concepts.
(What is User Experience?)
1: My content is pseudo-original. Isn't it high-quality?
Sometimes when I chat with some webmasters about the issue of website content, they rarely approach it from the essence of the content itself, but rather tend to view it from an SEO perspective. I ask them, is your content high-quality? They reply, yes, it's very high-quality. Every article I've pseudo-originalized, replacing every "的" with "de," re-titling all the reposted information, and scrambling the order. Such conversations are not uncommon. The difference in thinking is what distinguishes webmasters from many mature IT professionals, and even this point cannot reach a consensus with users. Many webmasters will counterargue by saying, I do SEO because only when the content is seen does it have value. If users can't see it, how useful is the content? In fact, marketing serves the content; we don't do marketing just for the sake of marketing.
2: Why do I update so much content every day and create so many external links, yet my traffic is still low?
This is a fairly typical way that webmasters operate. They don't care about the users of their websites but instead blindly follow SEO tutorials. They learn that if a website wants traffic from search engines, it needs daily content updates and daily external link building. Thus, these two tasks become the webmaster's required courses. Finding a bunch of articles through search engines, then reposting them on their own sites, perhaps even pseudo-originalizing them. Sometimes, they might skip manual work altogether and use a collection tool to solve the problem—very OK, software will automatically pseudo-originalize for you, dear! They spend all their time busy on forums and blogs, with one purpose: creating a large number of external links. Dear, why do you work yourself to death like this? Haven't you heard the saying that the highest level of SEO isn't SEO? The essence of marketing is exactly this—if you could market your product but had to destroy it completely with a hammer to let everyone know about it, would you be willing? You would definitely be unwilling. You clearly know that even if users come, they won't buy anything.
3: Who are the webmasters? Some are pseudo-webmasters!
Don't assume that having a website makes you a webmaster. Websites come in many forms. For example, Taobao and Sina are not the same kind of website. Websites can take on many different forms. In the webmaster circle, several people can collaborate to run a site, one person can independently manage a site, and even one person can operate hundreds or thousands of sites. Therefore, the nature of different sites varies greatly. A site operated by a few people compared to those operated by one person managing hundreds or thousands of sites is incomparable. We don't call the latter webmasters; they are marketers. Websites are just their marketing tools. They merely use websites to get traffic from search engines and quickly convert it into advertising revenue without caring about the user experience. This is why many webmasters are confused—why does their hard-earned website have such pitiful traffic, while others, who have no real content, or even garbage content, can have tens of thousands of IPs daily?
4: Webmasters are not jacks-of-all-trades.
In the past, webmasters were once labeled as "jacks-of-all-trades," and many webmasters were in a state of being over-praised. In reality, most webmasters are not jacks-of-all-trades. Talking about editing skills, most are just reposting, and many webmasters don't even know what they're reposting. Talking about programming skills, most people don't have them at all, and even those with higher technical skills can only modify source code. And talking about marketing skills, this is probably the area where webmasters can show some competence, but many webmasters' marketing skills are lacking—they only know how to attract traffic but don't know how to retain it. This is precisely what we mean when we say webmasters don't understand "user experience." Webmasters are not synonymous with jacks-of-all-trades. Truly reaching the standard of a jack-of-all-trades is extremely rare among webmasters. More webmasters are specialized talents (which is already quite good), and most are in the stage of having no talent at all. Therefore, webmasters should focus more energy on areas they are interested in and proficient in, playing to their strengths and avoiding their weaknesses. This is also something entrepreneurs should recognize—or find other partners to form a team, leveraging each other's advantages, to grow stronger.
Therefore, if the webmaster community wants to continue moving forward long-term, they must recognize "user experience," which is also a way to retain traffic. Moving from simple SEO to "UEO + SEO," focusing on long-term sustainable development, is key.
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