If you ask where the difference lies between small and medium-sized webmasters and some mature IT practitioners, I think it still comes down to these four words: "user experience". Webmasters will definitely feel不服气 (unconvinced), saying that the major portals have so many advertisements, including pop-up ads, while our websites don't even have as many ads, so why do we say their user experience is better? Indeed, many small websites have good advertisements, and some indeed offer a nice experience, but most of them cannot achieve this. Although the advertisements may not be excessive, what about the value of website content, the planning of website sections, and other overused terms - do you understand them? Have you acted accordingly? As far as I know, most webmasters haven't understood them.
(What is User Experience)
1: My content is pseudo-original, isn't it high-quality?
Sometimes when I chat with some webmasters about the issue of website content, they rarely start from the essence of the content itself, but often look at the problem from an SEO perspective. When I ask him, is your content high-quality? He replies, yes, very high-quality, every article I pseudo-originalize, replacing all instances of "的" with "de", rewording the titles of republished information, and rearranging the disordered content. Such conversations are not uncommon. The difference in thinking is one distinction between webmasters and many mature IT professionals; in fact, this point cannot even reach consensus with users. Many webmasters would counterargue, saying that they do SEO because only when the website content is seen does it have value; if users can't see it, how useful is the content? In fact, marketing serves the content; we don't do marketing just for the sake of marketing.
2: Why do I update so much content every day, create so many external links, yet still get little traffic?
This is a relatively typical way webmasters operate. They don't care about the users of the website but only focus on SEO tutorials, knowing that a website needs daily content updates and external link additions to gain traffic from search engines. Thus, these two tasks become the required courses for webmasters. They find a bunch of articles through search engines, then transfer them to their own websites, perhaps even pseudo-originalizing them. Sometimes, they might skip the manual process altogether and use a collector tool to solve the problem—very OK! The software can even automatically pseudo-originalize for you, dear! Busy every day on forums and blogs, the purpose is only one: to create a large number of external links. Dear, why do you work yourself to death like this? Haven't you heard the saying, "The highest realm of SEO is not SEO." The essence of marketing is exactly like this. If you could market your product but must destroy all of it with a hammer to let everyone know about your product, would you do it? You surely wouldn't, because you clearly know that even if users come, they won't buy anything.
3: Who are the webmasters? Some are pseudo-webmasters!
Don't assume that having a website makes you a webmaster. Websites also differ greatly. For example, Taobao and Sina are not the same kind of website. So websites can take many forms. In the webmaster circle, several people can collaborate to run a site, one person can independently manage a site, or even one person can operate hundreds or thousands of sites. Thus, the nature of different sites varies. A site managed by several people has more depth compared to those operated by one person who manages hundreds or thousands of sites. Therefore, we don't call the latter group "webmasters"; they are marketers. Websites are just their marketing tools, and they merely use websites to obtain traffic from search engines to quickly convert into advertising fees. They don't care about the user experience of the website. This causes many webmasters to feel lost, wondering why their hard-earned websites receive pitifully little traffic, while others without substantial content, even with garbage content, can have tens of thousands of IPs in traffic every day.
4: Webmasters are not all-rounders
In the past, webmasters were once labeled as "all-rounders," and many webmasters were in a state of being praised. In reality, most webmasters are not all-rounders. Talking about editorial skills, most are just republishing content, and even many webmasters don't know what they're republishing. Regarding programming skills, most people fundamentally can't do it, and even those with higher technical skills can only modify source code. As for marketing skills, this is already something that some webmasters in the group can barely show off, but many webmasters' marketing abilities are lacking—they only know how to attract traffic but don't know how to retain it. This is precisely what we refer to as webmasters not understanding "user experience." Webmasters are not synonymous with all-rounders; truly achieving the standard of an all-rounder among webmasters is extremely rare. More webmasters are specialists (which is already quite good), and most are in the stage of having no special talent. Therefore, webmasters should focus more energy on areas they are interested in and proficient in, playing to their strengths and avoiding their weaknesses. This is something entrepreneurs should recognize, or they can find other partners to form a team, leveraging each other's advantages to grow stronger.
Therefore, if the webmaster community wants to continue moving forward in the long term, they must recognize "user experience," which is also a way to retain traffic, transitioning from simple SEO to "UEO+SEO," focusing on long-term sustainable development.
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