In the future, China's GDP will continue to grow. Even though the real estate market enters an adjustment period, the home furnishing industry can still adapt to market changes through its own adjustments. Although furniture prices are currently dropping and the public income is increasing, the price reduction is not achieved at the expense of quality. The quality of products and corporate services remain crucial. However, with inflationary pressures constantly rising, whether future GDP growth can offset the pressure brought by inflation still requires time to validate.
At the Shenzhen exhibition, the editor met Xu Jianbo, Sales Director of Foshan Haema Furniture. When talking about current mattress sales, he mentioned that Foshan Haema mattresses are designed in the mid-to-low price range. Foshan Haema Furniture has always been popular both domestically and internationally due to its excellent cost-performance ratio. Xu Jianbo believes that mattress quality is what consumers value, and their products have the capability to perform better.
At the scene, Xu Jianbo introduced their best-selling mattress series, which almost all used imported space memory foam and glossy fiber fabric. When asked if the extensive use of imported materials would affect the selling price, Xu Jianbo stated that due to relatively high sales volume, especially export ratios, cost pressures were not significant. Using these imported materials was mainly to meet the requirements of ergonomics and comply with Europe’s strict quality standards. Therefore, the mattress quality of Haema Furniture is on par with European counterparts.
Improving after-sales service and enhancing brand value: For customers, the quality of after-sales service is actually the most direct understanding consumers have of a brand. Establishing a brand involves accumulating product reputation, which touches many aspects: it requires honest business practices, creating environmentally friendly products for customer health, and grasping customer needs to develop market-oriented sales models. According to Xu Jianbo, Foshan Haema Furniture's customer base is relatively stable, thanks to the company's confidence and assurance in its own products. Xu Jianbo revealed that in the future, Foshan Haema Furniture will strive to expand its sales network, broaden its sales reach, accumulate good reputations, and form positive word-of-mouth publicity effects.
The editor found at the scene that Foshan Haema Furniture exhibited a fabric mattress on its booth. Foshan Haema Furniture is focused on producing mid-to-high-end products at affordable prices. In the future, Xu Jianbo expressed that more funds will be invested to enhance the brand's connotation. He sees potential in sports marketing and plans to implement more sports-related sales strategies this year to increase public awareness of healthy sleep.
Finally, Xu Jianbo stated that Foshan Haema Furniture aims to open over 300 specialty stores in 2012, while integrating the concepts of healthy living and sports spirit into the brand philosophy of Foshan Haema Furniture mattresses.