On December 7, 2011, the largest automobile components, maintenance and diagnostic equipment, and automobile products exhibition in Asia, Automechanika Shanghai, opened at the Shanghai New International Expo Center. The exhibition attracted many well-known enterprises from home and abroad to participate.慧聪 Automotive Accessories Network, as a prestigious professional media in the automotive accessories industry, reported on the exhibition.
During the exhibition, we were fortunate to visit the booth of Shanghai Lechang Auto Parts Co., Ltd.
Hui Cong Network: Please briefly introduce the basic situation of your company. What are the highlights of the products your company brought to this exhibition?
Shanghai Lechang: Our company specializes in the production of cylinder head gaskets, major repair kits, oil seals, brake pads. With an attitude of innovation, service, and patience, we have been committed to providing high-quality products and excellent solutions for our customers. The highlights of our products in this exhibition are as follows: First, we launched products that our company developed earlier, attracting the attention of new and old customers and demonstrating our ability to keep up with the times in product development, which is also our continuous pursuit goal to stay ahead in the sealing industry. Second, our product lineup was comprehensive, with a wide variety, including cylinder head gaskets for large and small vehicles, made of materials such as metal, stainless steel, asbestos, and graphite. Additionally, we showcased our major repair kits, oil seals, valve cover gaskets, brake pads, etc., drawing many customers to observe and inquire. Third, we prepared detailed promotional manuals for our products and distributed CD product catalogs to customers.
Hui Cong Network: In the increasingly competitive market, how does your company handle the issues of quality, brand, and service to achieve sustainable and healthy development?
Shanghai Lechang: Market competition is becoming increasingly fierce, and survival of the fittest is a constant law. For this reason, we can only do better. Quality is the foundation of our company's survival and development. From raw material selection and procurement, through production to finished product output, every step is strictly reviewed to ensure quality and fulfill our quality commitment to customers. In terms of branding, our Lechang brand is also the pride of Lechang people. We strive to develop our Lechang brand with the best, most meticulous, and most patient service, as well as our superior product quality. In practice, many customers trust our Lechang brand, and entering various countries around the world is the continuous pursuit of Lechang people. Quality, brand, and service are interdependent and are the treasures of Shanghai Lechang's sustainable development.
Hui Cong Network: Will positioning the products in the mid-to-high-end market (low-end market) affect the further enrichment of the product line?
Shanghai Lechang: Product positioning does not mean abandoning the enrichment of the product line. Our product positioning is based on a thorough investigation of the market and a full understanding of our own environment and capabilities, including raw materials, human capital, technical development, policy environment, etc. Adhering to what suits us best and meets market needs, we then position accordingly. This way, we can concentrate resources and efforts to create the most comprehensive and rich product series in the market. Our mission is to provide the best products for our customers who need them. Of course, with changes in the future market environment and customer needs, we will adjust our product strategy according to market needs. This is necessary to maintain the vitality of our company.
Hui Cong Network: What are the main aspects of your company's core competitiveness?
Shanghai Lechang: Our company is at the forefront of the sealing parts industry, proving that we are competitive. Regarding core competitiveness, I believe it lies in our core team. Meanwhile, our competitiveness mainly includes the following aspects: First, our company has strong product update and development capabilities, with a considerable number of new products developed and updated each year.
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