Nowadays, the "micro" videos such as micro-films and micro-movies are increasing in number, but not all of them labeled with "micro" are definitely high-quality productions; there are also many that are shoddily made and inferior. In today's Shanghai micro-film production market, there are quite a lot of such situations. The term "micro" gained popularity along with the rise of Weibo. Since people live in an era of rapid progress, it is impossible to obtain large volumes of information, so the "short and concise" format is more easily accepted by a fast-paced society. Moreover, video is the simplest, fastest, and most direct way of information dissemination, so micro-videos will definitely be the most popular form among various "micro" information channels. The production of micro-films in Shanghai will also usher in a new dawn. Related thematic articles: Brand design and brand image, the quality of switches is very important, only after using SIMON switches can one truly understand what a high-quality switch is.