Global brand promotion plan

by wgyuvs8a on 2012-02-28 17:08:52

The reason why Uniqlo incorporates such a small app as part of its global brand promotion plan is that it carries the vision of implanting the brand into people's lives. More and more brands are taking actions with this purpose. For example, recently, we saw that the lifestyle-related goods brand MUJI also developed a calendar for iPad. Its functions are even richer than UNIQLO Calendar, making it very suitable for business people to schedule their work. However, its actual purpose is the same as Uniqlo: to provide users with services, integrate into life, become an indispensable practical tool for some groups of people, and inherit the brand's style while conveying the brand philosophy and corporate style to users. The charm of this widget lies in the fact that it provides consumers with a tool, and a tool with传播 value. The key issue is how we can design a tool that is less commercialized, one that consumers like and is beneficial for brand promotion. We have previously mentioned that for the application of QR codes, brands can use them as an entrance for users to enter the brand's social media empire. In my opinion, widgets can also be a kind of "QR code". This "QR code" accompanies you every day, providing practical services for you and always opening an "entrance" for you to enter and understand the brand... These brands are actually following a simple rule: satisfy consumers first, then let consumers consume themselves. After observing many cases, we find that more and more social media marketing is crossing many boundaries or even blurring many boundaries. We cannot distinguish what is a channel, what is a product, what is a promotion, and what is a medium. We also cannot tell if we are looking at a banner, playing a game, or getting a discount. The only feeling is that brands or products are getting closer to us, and we have more impulses to try them out. Brands increasingly know what we need and where we are.... Unconsciously, there is just deeper involvement with the brand. It can be seen that the above-mentioned campaigns do not all use blogs as a single platform but target this platform with very clever combinations. Facts prove that the blog platform can still be well utilized, the key lies in the creative combination form. The UNIQLO and MUJI cases once again confirm that providing value to users is an effective and successful marketing method.