How many times have you heard the joke about content being the king without a kingdom? Well, for digital agencies, this joke can turn out to be a bit cruel at times, especially if you have been ignoring the power of SEO copy and concentrating on allied issues like digital design and development. Without proper content, there would be no doubt about the declining conversion rates. There are countless search engine marketing companies that mistakenly attribute their declining conversion rates to everything except their SEO copy. And they couldn't be more wrong.
Let's check out some of the ways in which you can use intelligently written SEO content to counter declining conversions:
- **Don't Gloat, Solve Issues**: Remember your school days when you loved confiding in friends and asking them for fashion advice, and how you used to hate loud-talkers?! Well, the same is true for online portals. Digital agencies that try to influence buyers by boasting about their own accomplishments often fall behind in the race for conversions. Instead, focus on your clients' problems and solve them. This shows that you care, and it's easier for clients to trust you when you do.
- **Make a Strong Sales Statement**: Learn to close the deal before the consumer loses interest! Get a strong sales statement, either at the top of the page or after the SEO copy is done. A good Call-to-Action will ensure 50% more sales than what you were experiencing before!
- **Complement the Content with the Design, NOT Vice-Versa**: Many digital design agencies in the UK do it the other way around and pay the price with little or no conversions. Complement your content or SEO copy with the digital design, and you will find clients eagerly buying your products or services!
- **Don't Hurry Things**: How would you feel if your fashion designer rushed you through makeup and wardrobe trials? Remember, clients feel the same disappointment if you rush them to the sales counter. Let them stop, stare, check things out, and then (with a strong Call-to-Action!), convert them into sales.
- **No Compromises, No Losses**: Finally, hire a good copywriter and digital design writing consultant. Remember, the moment you compromise on the quality of the writer you hire to cut down on costs, you lose out on potential conversions that were waiting to happen. Remember, a film might be a huge success even without great content if it has been marketed well. So, invest wisely, reap big!
A professional search engine marketing company will always understand the basic rules of conversions and also admit that content or SEO copy is a big part of the same. And if you are a firm offering digital design in the UK, keeping these points in mind will certainly help you win a lot more points from the perspective of conversions.