According to the data of the third quarter of 2011 from iResearch, the transaction amount of China's e-commerce market reached 1.8 trillion yuan, increasing by 47.6% year-on-year compared to the third quarter of 2010, and increased by 9.1% compared to the second quarter of 2011. Under the background of the e-commerce pattern tending to stable development, the consumer market share dominated by air tickets, hotels, gifts, and online shopping is steadily increasing.
According to the e-commerce customer data of the third quarter released by Sogou Search Engine, in the third quarter of 2011, the number of Sogou e-commerce customers increased by 166.25% year-on-year and 20.58% quarter-on-quarter; the investment amount of e-commerce customers increased by 377.69% year-on-year and 47.07% quarter-on-quarter; the total e-commerce consumption increased by 475.07% year-on-year and 49.11% quarter-on-quarter.
Internet experts pointed out from the following three aspects that Sogou demonstrated higher growth while adapting to the overall rapid growth trend of the Internet e-commerce market. First, the high-speed growth of Sogou's customer numbers will have a positive guidance on the future development of enterprises. Second, the matching growth of investment amounts and consumption amounts proves that Sogou's operation specialization is gradually improving, and its monetization ability is increasing. Finally, the data of Sogou's e-commerce marketing revenue is comprehensively 2 to 4 times higher than the industry data, reflecting Sogou's strong competitiveness. "Of course, the rapid development of Sogou Search Engine also benefits from enterprises' recognition of the value of search marketing."
The head of Sogou Search Data Research told reporters that deep research on data from various industries helps adjust strategies timely and assist customers in achieving promotion effects. From Sogou's e-commerce data, it can be seen that the future of e-commerce will still maintain a high-speed development trend. At the same time, the development of e-commerce will present three major trends: the stabilization of the e-commerce market pattern, the rebound of the proportion of personal consumption behavior, and the increase in the proportion of search engines in e-commerce marketing methods.
The proportion of e-commerce market shares shows that the market shares of several major platforms, including Taobao Mall and JD.com, are steadily increasing, intensifying the Matthew effect in the market. This situation requires enterprises to consider choosing more promotional methods during the promotion process to enhance the promotional effect. Search engine marketing, with its keyword search method, allows enterprises to almost 100% hit their target customers. Meanwhile, the advantages such as wide coverage and strong timeliness make search engine marketing receive more attention from e-commerce enterprises.
From the perspective of personal consumption behavior, the Chinese online shopping market is growing rapidly, with a transaction scale exceeding 20 billion yuan, increasing by 73.4% year-on-year and 11.5% quarter-on-quarter. As search behavior is the precursor to shopping behavior, it has clear directionality and can better achieve promotional effects. Sogou Search forms a "trinity" model by integrating Sogou Pinyin Input Method, Sogou Browser, and Sogou Search Engine, increasing display opportunities at every stage of going online and providing customers with more business opportunities.
The 28th China Internet Network Information Development Status Statistical Report shows that search engines have continuously maintained the top spot among Internet applications since the end of 2010. 92.7% of Chinese small and medium-sized enterprises are connected to the Internet, and more than 50% of enterprises expressed the hope to carry out precise marketing through search engine platforms. Market increment not only brings more industry development opportunities but also causes significant changes in the search landscape.
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