Basic concepts of corporate image design

by xixigu20108 on 2012-02-27 09:16:12

Corporate Image Design is the Corporate Identity System (CIS for short). It targets the business philosophy and spirit culture of an enterprise, using overall communication within the enterprise and to the general public, making them have a consistent sense of identity or values towards the enterprise, thereby forming a good corporate image and promoting product sales. CI is the abbreviation of Corporate Identity in English, which refers to the business philosophy, cultural quality, business policy, product development, commodity circulation and all other factors related to business operations. From the perspective of information, it filters from the angles of culture, image, and communication, finds out the potential strength of the enterprise, identifies its existence value and aesthetic value, integrates them, and converts them into effective symbols in the information society environment. This kind of development and design behavior is called "CI". CI is also known as CIS, which is the abbreviation of Corporate Identity System in English. It refers to the corporate image identification system, which is a business strategy where the company systematically reforms its own conceptual culture, behavior patterns, and visual identity, and uniformly communicates it to shape a unique corporate image that gains recognition from internal and external audiences. Related topics: http://www.shanghai-seo.com, Shimao Property.