No one wants to buy inferior goods. Everyone wants to buy good products. We want our brand to face a broad consumer base, and we want more people to become fans of Uniqlo. First, we need to create very good products; but at the same time, there are various factors that influence consumers' thoughts and decisions during the purchasing process, such as the shopping environment, which is very critical. We hope to open excellent stores in very good environments and provide consumers with very good products. Additionally, although Uniqlo's products are not expensive, they are of good quality and have some fashionable elements. We advocate "Uniqlo as clothing accessories," which can be paired with other top brands. Opening stores where many top brands are present is also for achieving corresponding effects.
Q: If a wealthy person always wears LV, how do you make them choose Uniqlo? Besides ensuring the quality of the clothes, how do you capture the hearts of the wealthy?
TY: We promote versatility. In everyone's impression, wealthy people always buy super-first-class brands like PRADA, GUCCI, and LV. Uniqlo does not conflict with these brands. Our clothes can be paired very harmoniously and naturally with these first-line brands.
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This article originates from: Uniqlo Taobao flagship store, women's spring and summer wear on Taobao. Original address: http://www.baiduhou.com/uniqlo/97.html Please credit the source if reprinted!
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