In recent years, with the increasing variety of goods, traditional retailers have increased their support for e-commerce. More and more companies are joining the online shopping industry, and China's online shopping market began to grow explosively from 2009. According to a report by the China Internet Network Information Center (CNNIC), by the end of December 2010, the overall scale of e-commerce transactions reached 4.8 trillion yuan, and the number of online shopping users reached 148 million people. Online shopping has become the favorite of many fashionable elites due to its convenience, speed, and affordability. However, there are still many bottlenecks in online shopping that are difficult to break through, such as large discrepancies between pictures and actual items, and quality that is hard to guarantee. This makes many consumers enthusiastic about online shopping while also having doubts about it. Therefore, it is necessary to create a more three-dimensional and diversified guide mode that conveys product information in video form to deal with many bottlenecks in online shopping. The world-renowned B2C e-commerce giant 851 seized the opportunity first and created a dedicated video shopping website. The prospects of 851's "video shopping" are infinitely bright. According to predictions by relevant experts in the industry, the future advancement of video technology and its combination with e-commerce will readjust the competitive situation in the online shopping industry and push e-commerce to its peak.
851 pioneered "video shopping" and led a new trend in online shopping. The 851 network video shopping mall www.851.cc aims to build the largest global online mall, opening a new era of online shopping and creating the "video shopping" model. The birth of the 851 "video shopping" platform marks the arrival of the era of video shopping for online malls. Unlike the conventional text-and-image format of online shopping, 851 "video shopping" is a revolution based on traditional online shopping, conveying product information in video form. Through video technology, products are presented in an "actual scene" way to a wide range of users. This not only allows browsers to understand the product in more detail but also reduces fraudulent behavior in online shopping to a certain extent, lowering the risk of online shopping to the minimum. Additionally, it is not restricted by the broadcast time or the number of viewers like TV shopping. The advantages of "video shopping" are fully utilized. 851 has established shopping websites in more than 30 countries worldwide, including the UK, France, and South Korea, with over 200 million registered users globally and more than 6,000 product suppliers. Currently, 851 has come to China, leading Chinese fashionable video shopping and providing Chinese consumers with newer, more convenient, and more practical shopping methods.
"Video shopping" innovates a new generation of e-commerce models. 851's video shopping has sparked a global online shopping craze and achieved good results. Many netizens have commented that showcasing products in video form increases the authenticity of the product, giving people an experiential consumption experience, making online shopping safer, and boosting confidence in online shopping. The CEO of 851 Video Shopping stated that the birth of "video shopping" is based on the mutual integration of e-commerce and network video technology. For online malls, the "video shopping" function will leverage strengths, increase user shopping experiences and realism, increase transaction rates, and enhance the credibility of the website. He believes that in the near future, "video shopping," which is already mature abroad, will inevitably lead a new trend in Chinese online shopping and create a new e-commerce model.
It is obvious that various online shopping malls are increasing day by day. Facing so many websites, only by grasping the psychology of online shoppers and the key to online market consumption can this consumer market truly become active and grow stronger, making netizens willing to pay for products. 851's "video shopping" platform displays multiple products in video form, making online shopping more real, safe, transparent, and convenient, greatly improving credibility and giving consumers a more realistic shopping experience, fully meeting the shopping needs of consumers. This shopping model will also have a significant impact on television shopping that appears in "stereoscopic" form.
www.851.cc