Thirdly, every effort should be made to do a good job in market expansion. Jin Yu deeply understands that in an increasingly competitive market, enterprises not only need a good image and product, but also need to actively promote their products. According to the introduction, the company invests over a million yuan each year in market research, participating in expos, and holding new product launch events. In June this year, the fashion new product ordering meeting held by the company attracted more than 200 customers from home and abroad, achieving excellent results. It is reported that the cash order amount at the scene reached over 30 million yuan, with contract orders exceeding 100 million yuan, laying a solid foundation for the company's growth in the second half of the year.
Recently, batches of knitted goods operators from major cities such as Beijing, Guangzhou, Harbin, Wuhan, Chengdu, Shanghai, and Hangzhou have been coming to Zhejiang Jinyu Knitting Co., Ltd., voluntarily negotiating for the regional agency rights of "Jinyu" fashion women's socks, even leading to competition among multiple dealers in one region. In response to these situations, Jin Yu, the chairman of the company, plans to visit various places soon to inspect the market and customers, ultimately determining the agency rights. So far, the company has established agents or specialty stores in more than 120 large and medium-sized cities across the country, adding 60 new city agents in just the first half of this year.
Secondly, increasing investment efforts to carry out technological reforms and expand production scale. Last year, the company invested over 60 million yuan, acquiring more than 50 mu of land in the Chengxi Economic Development Zone, introducing over 150 advanced production equipment units, and constructing new factory buildings covering over 23,000 square meters, giving the enterprise a completely new look.
According to statistics, in the first half of this year, the sales of "Jinyu" sock products reached over 65 million yuan, an increase of nearly 40% compared to the same period last year. It is estimated that the full year sales will exceed 2 billion yuan.
In recent years, Zhejiang Jinyu Knitting Co., Ltd. has timely adjusted its business methods and concepts based on the rapid changes in domestic and international sock sales market demands and the trend of female consumers increasingly pursuing fashion. This has led to a quick response and rapid expansion of the domestic market. At the same time, Jinyu brand fashion women's socks have quickly entered high-end markets in countries and regions such as the United States, South Korea, and Europe. Currently, the company's fashion products are in short supply.
In the past two years, the company has achieved remarkable results by taking action in three aspects and adhering to an innovative development path.
Firstly, it has set the goal of "striving to become the top domestic brand of fashion women's socks through efforts of 3-5 years", continuously increasing the development and production intensity of fashion socks. Starting in the second half of 2006, the company established the Jinyu Fashion Socks Design Studio in Hong Kong, hiring more than ten professional designers with international standards. In just the last year alone, the company's net investment in the studio reached over 1.5 million yuan, with over 200,000 yuan spent on market research trips to places like South Korea and Japan. On the basis of "introduction," they designed and developed distinctive fashion sock series products, which were then rapidly supplied to the company for production. In the first half of this year, the studio successfully designed and developed over 300 new fashion sock products with international advanced levels, of which over 200 have already been put into company production and market sales, making significant contributions to winning domestic and international markets.
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