From Zack Lim and http://www.MyAffiliateMarketingOnline.com Affiliate marketing and squeeze page go hand in hand. Many people have successful affiliate marketing businesses by simply having a squeeze page as their main website. The primary reason this works is because the squeeze page allows the marketer to collect visitors' details so they can follow up with them via email. To get better results from your business, you should track different conversions to understand the performance of your business.
3 Different Kinds of Conversion You Need to Track:
1) Opt-In Conversion:
The first thing you want to track is your squeeze page opt-in conversion rate. You need to know how many people join your list for every 100 unique visitors to your site. Since you'll be investing a lot of time and effort into driving more traffic to your website, you'll want to ensure that more people join your list. Once you know your opt-in rate, you can make changes to your website, such as altering the headline, changing the placement of the opt-in form, revising the benefit list, and more, to improve your opt-in rate. When starting out, aim for at least a 20% opt-in rate. Even after reaching 20%, continue tweaking to achieve an even higher conversion rate.
2) Sales Conversion:
The next important conversion to track is your sales conversion. If you drive 100 unique visitors to your affiliate link, you'll want to know how many of them purchase the product. The average sales conversion rate for any product is at least 1%. If you don't see any sales after driving 300 unique visitors to your affiliate link, consider promoting another product that might have a better sales letter. Ensure you have a steady stream of traffic to your site so you can easily track sales conversions. Test different products and focus on promoting the one that gives you the best sales conversion.
3) Click-Through Rate in Emails:
Once you've built your own list of subscribers, you'll be sending regular emails to communicate with them. The main goal of your email marketing is to get your readers to click on the link in your email. You'll want to know how many people from your list actually click on the link in your email. You need to do some testing to determine the style of email that gets the best response from your list.
These are the three important conversion rates you need to know so you can continuously work on improving them. Improving these will ensure that you increase your business profits.
And now, I would like to invite you to claim your FREE Instant Access to my affiliate marketing 7-Day mini course when you visit http://www.MyAffiliateMarketingOnline.com.