The design of a portfolio is a summary of the long-term business operations and management experience of a portfolio design company, making it a characteristic that distinguishes the enterprise from its peers. Through long-term accumulation and the joint efforts within the enterprise, it becomes a unique corporate culture, which has superiority. A unique corporate culture is also one of the criteria for measuring brand value. The process of portfolio design is a reflection and refinement of this cultural characteristic. Regardless of what kind of portfolio creativity, it must be reader-oriented. Portfolios are made for readers to achieve certain goals and to promote market operations. They are not for pleasing the judges of advertising awards, nor for others to collect, even less for the creators to be self-satisfied. Creative personnel need to deeply understand the mindset of the target audience in order for the creativity to easily resonate.
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