51job: Job Hunting Peak Shifts Forward

by ijgdrlabj on 2012-02-20 13:45:08

In the second week after a long holiday, the number of job openings offered by enterprises has increased rapidly. Compared with previous years, this year's talent job-hunting peak is evidently earlier. The Zhaopin.com report shows that even though employees have just returned to work, recruitment and job hunting have already entered the first small climax, and it is earlier than in previous years. After the holiday, both talent supply and demand are booming, and job hunters have actively started moving in the second week of work. Data show that among the top ten most competitive positions, finance-related, human resources-related, and logistics/administration-related positions are mainly involved. Among them, the top ten most popular positions mainly consist of finance/audit/taxation seekers, where Suzhou recruitment places finance-related positions at the first and third spots. Specifically, the most sought-after positions are basic positions such as financial assistants/accounting assistants, with an average of 70 people competing for one position. The second most competitive positions are HR specialist roles, with an average of 66 people competing for one position in Yangzhou recruitment. Therefore, the recruitment difficulty for such enterprise positions is relatively low, while the job-hunting difficulty for these positions is relatively high.

This week, the top ten least competitive positions are still dominated by specialized and less common professions. In the automobile sales and service category, second-hand car appraisers in Kunshan recruitment see an average of 11.52 people competing for one position. In the hotel/catering/tourism industry, lifeguard positions in Xuzhou recruitment have the least competition, with an average of 6.6 people competing for one position in Quanzhou recruitment.

From the recruitment information, it can be seen that companies' recruitment needs are strong after the holiday, and the release of job postings is increasing rapidly. According to Zhaopin.com data, five major positions—financial investment, automotive after-sales services, website operations, sales representatives, and pharmaceutical representatives—are seeing significant increases, with financial investment positions showing a 400% increase in job postings. Sales positions occupy two of the top five slots, typically experiencing a significant increase in recruitment after the holidays. This is due to the high turnover in sales roles and the large proportion of year-end bonuses in sales compensation, which will stimulate post-holiday mobility. With over 500 million internet users, the web is increasingly becoming an important sales channel, leading to a growing demand for related talents. Despite uncertain prospects for automobile sales, the weight of the downstream market, including decoration and repairs, is increasing, leading to a corresponding rise in related recruitment in Changzhou.

High-paying industries become hot sectors. From an industry perspective, according to the survey results from 51job.com, the industries with the highest recruitment demand include: computer software, internet/e-commerce, real estate development, fast-moving consumer goods (food, beverages, cosmetics), and apparel/textiles/leather. Among them, the number of positions in computer software and internet/e-commerce has significantly increased compared to the same period last year, with growth rates reaching 24% and 33%, respectively. In terms of positions, the functional areas of internet/video games and computer software have also shown the most significant increases, exceeding 20%.

Lijuan Feng, Chief Human Resources Expert at 51job.com, analyzed that trends in various industries for the first half of this year can be observed from the data. The internet and computer software industries remain hotspots, directly related to the popularity of mobile internet in recent years. Meanwhile, the fast-moving consumer goods industry and service sector are industries with significant labor shortages, i.e., "labor shortages" among frontline workers.

On the other hand, experts indicate that the industries most focused on by job seekers in the 2012 talent market exhibit characteristics such as strong risk resistance, stable growth, and competitive employee compensation and benefits. It is predicted that high-paying industries like internet/computer software, telecommunications, finance/consulting, and media will become the hottest job-seeking sectors this year.