Recently, reporters visited many shopping malls such as Wuhan Plaza, Ocean Department Store, Intime Department Store etc. and found that the sales of winter clothing on discount and clearance have once again sparked a post-holiday consumer spending spree among citizens. This year's Spring Festival weather was clear with higher temperatures, and some impatient merchants couldn't wait to put spring clothing on display right after the holiday. Unfortunately, starting from the 7th day of the first lunar month, Wuhan experienced prolonged cold weather, and several consecutive days of rain significantly impacted the sales of spring clothing.
Winter clothing is busy with discounts and clearance sales. It is reported that due to the continuous rise in prices, the high prices of last winter's clothing made many citizens complain bitterly. A regular down jacket cost no less than four to five hundred yuan, and could easily reach over a thousand yuan. However, the current clearance sale is indeed a good opportunity to make purchases. In the clothing area, winter clothing generally has discounts. Down jackets start at 99 yuan, special sale areas start at 10% off, some brands offer a minimum price of 15-20% off. Clothes originally priced at one or two thousand yuan can be bought for less than 300 yuan after the discount.
"The discount on winter clothing is still quite substantial, and I'm treating myself with the bonus my company gave me at the end of the year," said Ms. Zhang, a citizen, who took advantage of this "seasonal discount wind" to buy two pairs of winter boots at half price. In her view, the combined price of 800 yuan for the two pairs of discounted boots is much more cost-effective than before the New Year.
In fact, after the Spring Festival, the full-scale big sale of winter goods in shopping malls is exactly the right time for seasonal shopping. At Wumart Yamao Square, all winter clothing and boots are placed in discount areas, with widespread special price tags. Yaying, OIKOS, Lady Era, EST+11, Season Wind, Calvin Klein, Selected Styles offer 40%-70% off, Jiaoding and Carlo Rino large-scale special sales start at 50 yuan.
Spring clothing new arrivals are making their debut. Although the temperature after the New Year hasn't been very high, the spring clothing in Wuhan's major department stores has already been fully launched.
At Ocean Department Store, some counters have already been taken over by spring merchandise. The lightweight fabrics and bright colors immediately give people a sense of the fresh and bright spring atmosphere. Common styles seen in spring, such as trench coats, blazers, dresses, T-shirts, etc., catch the eye. Fabrics like chiffon, silk, and linen showcase the lightness of spring. Compared to the comprehensive clearance of winter clothing, newly launched spring clothing basically has no promotional activities, with individual brands offering up to 20% off at most. However, the mall also has some events prepared to deal with the cold spring, such as the New World Department Store flagship store offering a promotion of 150 yuan for every 500 yuan spent per counter, and the Zhuangshengå´‡ Guang Department Store offering a promotion of gifting 100 yuan shopping cards for every 680 yuan cash spent per ticket.
This article comes from Fashion Coordination Network (http://www.daban.org.cn). Please indicate the source when re-posting.