Regarding this, Chen Zhigang pointed out that Japanese mobile phones have always been very expensive. They don't have what Korean companies have - the screen production resources and technology in their hands. Meanwhile, Japanese companies also face the disadvantage of low production volume which prevents them from achieving economies of scale. In addition, their overall business style is extremely prudent, making it easy to miss fleeting industry opportunities. "The prediction within the industry is that this return of Japanese mobile phones to China may mainly target the mid-to-high-end market. The overall current trend of mobile phones in the country is towards lower prices, whether it be the thousand-yuan phones promoted by the three major operators, or even the newly launched 700-yuan smartphones trend. Also indicative are the continuous price pressures from Xiaomi phones, as well as the fierce price wars waged by ZTE and Huawei. Therefore, I am very pessimistic about this return of Japanese brands, and I do not see them doing well at all," Chen Zhigang frankly stated.