Xin Xuezhú Company is one of the newly rising leading enterprises in China's clothing industry. Starting from a family sewing factory in 1991, for 20 years, Xuezhú has been regarding making a strong and big national brand as its mission, bringing the passion for entrepreneurship and innovative vitality into full play. The company grew from small to large, from weak to strong, and developed into a clothing enterprise with relatively strong influence and fame domestically. It successively obtained the titles of "China Well-known Trademark" and "China Famous Brand Product". Last year, it sold more than 2 million sets of mid-to-high-end Taobao underwear, taking the lead among all counterparts nationwide. Last year, Xin Xuezhú encountered many difficulties: the phenomenon of warm winter, the delay of the sales season, the fluctuation of raw material prices, and the rise of labor costs made the company's operation "worse off". But the whole Xuezhú Company pulled together and overcame difficulties through innovative styles and innovative sales. Through nationwide market research, the company figured out consumers' different preferences, transforming the products from mainly mid-to-low-end to mainly mid-to-high-end; gathering the strength of Chinese and foreign designer teams, it developed more than 300 new styles of underwear in a year. In terms of color, flower shape, and fabric, they gave people a completely new feeling. These fashionable underwear can be worn inside or outside, and are also suitable as gifts. They are very popular among consumers.
This article comes from Fashion Coordination Network (http://www.daban.org.cn). Please indicate the source if you reprint it.