The Analysis of the Ten Most Fundamental Requests for E-commerce Websites -- Zhengzhou Website Construction
Over the weekend, while downstairs, I received a flyer advertising website construction for 388 yuan. I was quite surprised to see that building websites has entered an era as common as supermarket promotional ads, and at such an affordable price.
Building a website is indeed easy, but creating a good one is difficult, and making a profitable website is even harder. No matter what kind of website you build, if you want to make money, you need to clearly understand what your customers expect to see and learn on your site. Today we will discuss the ten most important pieces of information for e-commerce websites, which are also the ten most critical concerns for your customers.
1. Let Customers Remember Who You Are
The core of an e-commerce website is selling or helping others sell products. The most important thing is to get as many people as possible to remember your name and domain. Choose a unique name and prominently display it online to tell customers "who you are" and "why your website." Make sure people can immediately remember and understand what you do. Avoid giving your website a strange name or writing a novel-length description.
2. Let Customers Know What You Sell
Ensure that any literate internet user knows what you sell as soon as they visit your site. Display this information clearly with text and images. If you don't have the resources of JD.com, Dangdang, or Yihao Store, don't try to sell everything. Focus on areas where you are skilled, have sources, or where there are successful examples in North America. Specialization helps customers remember you quickly and spread the word. Companies like Letao and HaoLeMai, which specialize in selling genuine shoes, have both raised over tens of millions of dollars, proving the importance of focus.
3. Make It Easy for Customers to Find You
Add your customer service or contact number at the top of the page. Don’t be stingy with phone fees; if possible, display an 800 free call number, or at least a 400 number. At the very least, include a landline number (avoid mobile numbers). Add online customer service tools like QQ, MSN, and Wangwang near the reservation button on the homepage and product pages. Also, add your office or storefront address at the bottom of the page.
In short, unless you're out to scam people, don’t hide your contact information. Chinese consumers still prefer calling, especially for large transactions. While e-commerce emphasizes light companies and low costs, trust between people sometimes requires communication to form.
4. Build Trust Quickly with Customers
If your website uses SSL certification or similar security measures, prominently display these certifications on the page. Emphasize their role during customer inquiries, telling them their data will be kept confidential and payments secure. Show any plaques, certificates, or government-related certifications that prove you’re not just a shell company.
Beyond that, showcase successful orders, package photos with courier tracking numbers, and real customer reviews on your site.
In short, display all information that proves your existence and honesty. Don't underestimate small comments—they are often the most convincing elements for customers.
5. Make It Easy for Customers to Find Desired Products
When products cannot yet actively seek out customers, ensure customers can easily find what they want. Use product search boxes, popular keywords, seasonal trends, or hot products displayed prominently on the homepage. Here are some additional tips:
- Accurately describe product names without exaggeration or ambiguity.
- If you have more than ten products, categorize them properly and list detailed categories in the website navigation.
- Write brief product descriptions and keywords.
6. Ensure Customers Easily See the Reservation Button and Shopping Cart
E-commerce websites are sales-oriented, and web design and functionality should serve to facilitate transactions. Highlighting the reservation button prominently on the first screen of the product display page and in product lists is crucial. This tells browsers that they can own the product with just one click and reminds them that this is an e-commerce site, not an informational one.
The shopping cart is even more important. It clearly shows customers how many products they’ve selected and whether it’s time to check out. Placing the product in the cart is just the first step; only submitting the order and payment completes the process. Therefore, display the status of the shopping cart on every page the customer views, whether they are logged in or not.
7. Simplify the Reservation Process
How many steps should the reservation process have? How many mouse clicks are ideal? The answer is: the fewer, the better. Product page -> Click Reserve -> Register or Log In -> Quantity, Shipping Address -> Payment. Clearly inform customers that they only need to follow these few steps to complete their reservation. Require them to fill out only basic information to wait for delivery. Don't impose too many restrictions or require too much information from customers—while typing may be faster than handwriting, long forms like those used in censuses can deter users.
How much registration information is needed? Again, the fewer, the better. Allow registration with just a phone number, sending the password via SMS, or via email. If willing to invest, consider integrating third-party logins from Renren, Alipay, NetEase, or QQ. Essentially, each netizen has at least one username on these four platforms, enabling 300 million netizens to log in and shop on your site anytime.
How many payment methods should you offer? The more, the better. Credit cards, Alipay, online banking, Quick Money, bank transfers, cash on delivery, door-to-door payments, PayPal, etc., are all mainstream payment methods. The goal is to let customers pay however they find convenient.
8. Encourage Customer Feedback and Suggestions
If you haven't reached the point where you can lead trends and consumer preferences, listen to what your customers have to say. Customer needs, complaints about products, evaluations of services, and praise for competitors are all excellent sources of first-hand market data. Communicate as much as possible with customers through pre-purchase online customer service, telephone consultations, post-sale follow-ups, dedicated message boards, Q&A systems, or forums on your website. Actively respond to their questions.
Customers hate it when they want to give feedback or file complaints but can't find a place to do so. If you resist user feedback, users will resist your products.
9. Showcase Discounts and Promotions
If you have discounts or promotions, place an eye-catching banner on the homepage and other prominent pages. Phrases like "50% off storewide," "buy one get one free," "spend 100 get 50 back," etc., which are commonly used by offline malls, can be adapted for use. People's shopping desires are often stimulated, especially among women.
10. Inform Customers About Other Options
Not every customer who visits your site will place an order. If they aren’t interested in the current products, don’t let them close the webpage immediately. Information like "email subscription," "register and win prizes," "refer to a friend," "learn more," "tell us what you want," etc., are also things customers are interested in.
This article is provided by Zhengzhou Website Construction Company -- Zhengzhou Website Construction (www.gjcyh.com).
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