The increasingly fierce competition in the apparel market, especially in women's wear, has prompted clothing companies to create their own brands in order to achieve better market share. Given the vastness of the apparel market, accurately identifying one's market positioning becomes a top priority for brand creation. Take the Korean-style fashion that has been very popular in the Chinese market as an example: A Korean-style women's wear brand aiming for long-term development generally does not involve itself in all product categories or try to dominate every channel, because such an approach often leads to failure. On the other hand, Korean-style fashion brands with accurate positioning and appropriate strategies might experience a decline in profitability due to rapid expansion during a certain period, but they are still favored by capital markets due to promising prospects.
Accurate Positioning and Successful Operations
The development process of "Mangluka - Fashionable Korean Women's Wear Brand" is a typical example. Due to its precise positioning and timely grasp of opportunities in China's women's wear market, Mangluka has become one of the most influential fashionable Korean women's wear brands in China. The market development of Mangluka mainly occurs through franchise models, continuously expanding domestic market presence by increasing retail outlets at the expense of slowing sales growth speed.
Of course, Mangluka's rapid expansion comes with sufficient confidence because the Korean women's wear franchise operation model it adopts is one of the strongest business operation models. Focusing on the establishment of retail outlets essentially means returning to the essence of commerce: interacting with consumers comes first, and improving the Mangluka women's wear brand according to consumer demand.
Based on this operation model, Mangluka Fashion Korean Women's Wear Franchise builds its own sales team. While agents develop the market downward, the Mangluka Korean Women's Wear Franchise headquarters also establishes regional sales teams to support the development of franchisees/agents. This not only strengthens terminal management but also grasps consumer needs. Emphasizing terminals shifts the focus from providing products to offering related services, gaining higher added value for Mangluka women's wear products through service provision.
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