Many friends think that for SEO, apart from content and external links, everything else can be considered as trivial. If a website has good content and strong external link support, then optimizing the keywords for this website will be effortless. This is not without reason. However, what most webmasters lack are high-quality content and high-authority external links. Therefore, some other detailed factors become more important for optimization, such as the website's loading speed, the reasonable use of website tags, the setting of URLs, etc. All these can affect the ranking of keywords. Now, besides comparing who has better website content and who has better external links, the remaining factors are some subtle details in handling. The better the detail handling, the more advantageous it is in rankings. Below, let's discuss the influence of page factors in websites on SEO optimization:
1. High page similarity affects website inclusion (www.yingkeduo.com)
Why does high similarity affect website inclusion? This can be attributed to the familiar concepts of original content and reprints. Generally, original articles can be quickly indexed by search engines, while reprinted articles may not be indexed by search engines. Similarly, if the page similarity is too high and the updated article content is minimal, it is definitely pseudo-original content. The less the article content, the higher the page similarity. When the overall weight of the website is not high, it will lead to these pages not being included. This is why many corporate website articles are not indexed.
To solve this problem, I personally believe that corporate websites or some new sites with lower weight should reduce the amount of text at the bottom, remove unnecessary things, and reduce the number of recommended articles on the side. This will effectively prevent the website from having too high similarity.
2. Website page relevance affects user experience
Page relevance means that the title and content of the webpage are consistent. For example, if the product appears in the title but is not reflected in the content, even if users come in, they cannot find the content they want, which will inevitably increase the page's bounce rate. Therefore, in the construction of the page, I personally believe that the title should be set according to the content of the page. Many friends blindly seek high-search-volume keywords without considering relevance. For example, if one of your pages mentions "enterprise financial management risks and preventive measures" and you discover that the keyword "search engine" is not relevant, instead of considering the appropriateness, you directly add this keyword into the title of the page, even though there is no such content on the page.
Search engines now pay more attention to user experience. They can determine the quality of a page through the user's dwell time, click-through rate, and bounce rate, etc. This means whether the page can help users solve problems and whether it is the content they are looking for.
3. Page outbound links and internal link processing
Too many outbound links on a page will certainly lower the page's weight. Based on the analysis of link weight value transmission, if you only have outbound links and no inbound links, the weight will inevitably be dispersed. Therefore, for many irrelevant links on the page, they should be blocked using nofollow. Likewise, the setting of internal links within the site is also an issue that needs attention. Many friends add links to optimize certain keywords, and sometimes multiple keyword links appear on a single page. This will also disperse the weight value of this page. We found that pages with many keyword links often experience non-inclusion issues.
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