U.S. cable TV providers or telecoms may also be doing work with Apple. Bell and Rogers both offer wireless Internet, home phone and TV services in Canada. These companies own, respectively, the national TV networks CTV, which is owned by Bell, and the national sports channel brand Rogers Sportsnet. Such services could be key to whatever TV-on-the-ground plan Apple has devised."They're looking for partners [with] wireless broadband capability...," a person who wished to remain anonymous told The Globe and Mail.Apple met with U.S. content providers in January over content for an Apple TV set, USA Today reported. In November, CBS CEO Leslie Moonves seemed to let slip during an earnings call that his company had decided to "join Apple TV." Moonves' comment was explained as a qualified reference to Apple's rumored subscription-based streaming plan.The report did not mention anything about Apple's new TV, such as whether the device would exclusively offer online streaming content, include standard cable TV or satellite TV connections, and what its content plan might be. It's possible Apple is seeking to partner with cable TV operators to ensure its main content suppliers are seamlessly integrated with broadcast TV services. Or there could be a deeper hardware partnership, with the devices sold through cable or Internet service providers.Apple's TV plans have been widely speculated on since reports of the company's new television requirements emerged. Talks between Apple and Canadian telecoms Rogers Communications Inc. and BCE Inc. over a possible TV deal continue unabated. Discussions have become so serious that Bell and Rogers each reportedly have Apple TV prototypes in their respective development labs, according to The Globe and Mail, Canada's largest national newspaper.Speculation and reports about Apple's plans to enter the TV market exploded following the publication in October of Walter Isaacson's authorized biography of Steve Jobs."I've finally cracked it," Jobs said in the book, referring to solving the problem of a user-friendly TV interface. Shortly after the book's release, The New York Times claimed an Apple TV set with Siri-like voice command capabilities was in engineering and could launch as early as 2013.Related theme articles:EU investigates Samsung network patent licensing practicesEU investigates Samsung network patent licensing practicesWebsite design promotion can help youHackers intercept FBI calls with U.K.Samsung cuts cost of wireless chips in half