Reaching Mohe in the north, with high coverage of second-tier cities and above nationwide, fashion supermarkets, flagship stores in the era of large stores, etc., Taiping Bird has made its creative fast-fashion industry flourish overnight. As the post-crisis era arrives and excessive consumption diminishes, international luxury brands are returning to "popularization." How to reconcile between cost and demand? The future development of China's apparel industry seems to face a new choice. A grand feast of all brands, the runway trends of Oriental fashion - the 15th Ningbo International Garment Fair, how does Taiping Bird interpret this unique Eastern beauty peculiar to China?
With success as a model leading the fashion women's wear showroom, Taiping Bird's past and present successes have stemmed from correct fashion positioning and correct entry into women's wear, creating a unique breakthrough path for Ningbo's apparel industry, traditionally dominated by men's wear.
The best location, the largest showroom. At the 15th Ningbo International Garment Fair, Taiping Bird Women’s Wear demonstrated its significant importance in the women’s wear field with strength.
Without further ado, the Ningbo International Garment Fair, which has always focused on traditional men's wear, set up a women's wear pavilion for the first time, indicating Ningbo's awakening competitiveness in the "shortcoming" area of women's wear. Ningbo, where men's wear dominates, is like a lame giant jumping on one leg; it truly needs the cooperation of women's wear to move faster and further. Looking at local areas, there are very few apparel companies that can genuinely invest unlimited manpower, material resources, and financial resources into making women's wear their main industry. And among those advocating personalized creative fast-fashion casual clothing brands like Taiping Bird, there are none better.
Having a concept, having a goal, having a future, most practically, still having a customer base. Taiping Bird loudly proclaimed the arrival of the creative era in clothing and inadvertently created China's earliest light-asset brand operation model centered on design and retail, integrating creativity into the vitality of apparel enterprises. The annual sales growth of 40% undoubtedly announced the market's recognition and delight in Taiping Bird. The long-term efforts of emphasizing design, branding, and speed earned Taiping Bird the title of a pioneer in the women's wear field, a well-deserved accolade. This debut of women's wear at the garment fair represents the goals and determination of Ningbo's apparel industry transformation, as well as the strength and potential of urban women's wear development. Despite the heavy responsibility, the organizing committee did not hesitate when choosing the leading brand.
"Sometimes, we need a diversity of voices, but on some occasions, no one else will do," said the head of the organizing committee. "Although there are many participants in the local women's wear sector, very few have real strength. Taiping Bird's development over the past few years has been evident to all, especially in the women's wear field, where its achievements are unparalleled. For Ningbo's women's wear to grow stronger, the government should directly support these excellent examples."
During this four-day exhibition, Taiping Bird Women’s Wear held its first full series situational 'public performance', attempting to comprehensively showcase the beauty of brand design and more intuitively present the concept of creative fast fashion.
The exhibition hall housed two major women's wear brands of Taiping Bird: LEDIN and PB Women's Wear (Collection, Jeans, Trendy three series), divided into four main showrooms. Through different music, scenery, and theme settings, the charm of each series was interpreted, catering to diversified consumer demands. "The clothing design for this exhibition focuses mainly on autumn and winter. The on-site design and scene presentation will deepen people's impression of Taiping Bird's fashion industry," said the person in charge of the Taiping Bird exhibition hall.
Simplifying complexity and adding intricacy from simplicity—this is the strength of Taiping Bird Women’s Wear.
Exploring within the hall, walking straight from the men's wear section into the women's wear section, what immediately catches the eye is a wall wrapped in black cloth. On the wall, the huge Taiping Bird logo stands out conspicuously. This Taiping Bird women's wear kingdom, occupying four booths, attracted countless visitors.
Entering through the service desk, on the left side stretching along the wall is the "JEANS" series showroom, known for its casualness. Bright street music, overlapping motorcycles and dolls, brightly colored graffiti walls, and faint streetlights emphasize the boldness and spontaneity of JEANS, showcasing the rebellious personalities of city dwellers.
Turning right, on the left hand side is the renowned "COLLECTION" series. This series' showroom is designed as a coffee shop filled with a small bourgeoisie sentiment in the afternoon. Lazy yet melodious music, a cup of coffee, a splash of oil paint, paired with exquisite and grand decorative items, make the entire showroom exude a strong sense of collection beauty.
Opposite "COLLECTION" is the highly creative and artistic "TREDY" showroom. Currently, this area has become a designer's studio. The towering bookshelves against the wall catch people's attention first, the dim yellow lights, messy color palettes, and graffiti boards tucked away in a corner create a pure artistic atmosphere that makes people yearn for "TREDY".
Further inside is LEDIN women's wear, popular among college girls. With the theme of "Magic Tokyo", LEDIN aims to create Japanese youth fashion trends during student times. Bamboo chairs, flower beds, window sills, this exhibition deepens the impression of "retro style" and other trendy clothes through the creation of European garden landscapes.
Whether retro, lazy, fresh, or spontaneous, the magnificent stage complements the themes of autumn with various contexts, highlighting the characteristics of each series and the standing clothes. At the 15th Ningbo International Garment Festival, the Taiping Bird exhibition hall is absolutely worth appreciating.
During the exhibition period, various related activities for each series were also held at Taiping Bird's flagship stores located in Ningbo, and the magical style of online transactions was also launched to jointly support the garment festival.
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