With the improvement of the market economy system and the establishment of the modern enterprise system, enterprises that have fully entered the market role must continuously enhance their vitality and rapid response capabilities to adapt to changes in the market environment. At the same time, they must also lead in non-technical and non-price factors to create a distinct characteristic for the enterprise. This will force enterprises to highlight the "human" factor in their management and operations. Additionally, they must emphasize the cultural connotations of the enterprise, creating a strong cultural atmosphere so that consumers gain not only material enjoyment but also spiritual enjoyment. In the future, enterprises will no longer simply promote products and services but will instead present the overall image of the enterprise to the public, including products and services. The trend of economic globalization in the 21st century will further strengthen, and its penetration into open economies around the world will become increasingly powerful. Influenced by this, group-based and chain-based business operations are beginning to emerge in various countries. Enterprises in each country should not only move onto a track of scale efficiency but should also have their own overseas member enterprises. In adapting to this trend of economic globalization, enterprise groups in various countries need to shape their overall group image and use the enterprise image system to compete with foreign large enterprises. Some people refer to the power generated by an enterprise image as "imagery power," placing it alongside human resources, material resources, and financial resources. For some enterprises, their corporate image has even become their most valuable asset. Therefore, imagery power is a key indicator for measuring whether an enterprise is advanced and whether it has the ability to expand into international markets.
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