Each industry has its own connection exchange principle, and everyone is well aware of the very obvious SEO effect that friendship links bring to external link construction. One high-quality friendship link can be far more effective than a hundred spammy backlinks. I believe those who follow the Google Chinese Webmaster Blog should know that this official blog and Zac's SEO blog have exchanged friendship links. At that time, Zac was still using a subdirectory of his company for his blog; the seozac domain was only activated at the beginning of 2011. Zac first set up a 301 redirect on the old blog and kept the server running normally, thus transferring most of the weight to the new domain! Perhaps for this reason, he did not contact the Google side to change the friendship link to the new domain! Through our analysis using the SEOmoz tool, we found that the highest-weight external link for Zac's blog is none other than this Google Webmaster Blog!
After saying so much, I just want to prove the importance of friendship links in external link construction and their significant status. Now let's get straight to the point: the specific dangers of exchanging links with SEO blogs.
The lifecycle of SEO blogs is very short.
Most SEO blogs have a very short lifecycle, and there are not many webmasters who stick with it. For various reasons: they may not have been clear about their positioning from the start or become exhausted and frustrated due to over-focusing on rankings. Others don't see a clear profit model and switch to making money online, like Taobao affiliate sites! There are other reasons I won't go into. These phenomena are not just idle talk by Wang Ze; they are my witness after nearly a year as an "SEO blogger". (In my experience with friendship links, such as domains that expired without renewal, blogs turned into junk collection sites, or even some that were revamped into medical sites!) Therefore, exchanging links with these types of SEO blogs is not a wise choice!
SEO bloggers are overly sensitive.
SEO bloggers are too sensitive about SEO! A while ago, my server wasn't very stable, occasionally causing issues where the website would be down for a few hours. Just during these few hours, a friend removed my friendship link, leaving me both laughing and crying! Should I be happy about their work efficiency? Or should I feel *** about their ignorance? In fact, these webmasters are just starting to learn SEO, so they are overly sensitive about it. When I first built my site, I basically didn't exchange friendship links and didn't understand what external linking was! But at that time, I still knew the term SEO existed, so I made the website title extremely complex, thinking that was SEO. Later, when I struggled to find ways to drive traffic to my site, I read N fascinating popular fashion novels and truly came to understand SEO. In my view, building a website and learning SEO during the operation process is a more natural form of SEO. Conversely, people who build websites to learn SEO (mostly SEO blogs) are often more sensitive to SEO and prone to over-optimization! Because they don't create content; they optimize just for the sake of optimization! This adds another layer of danger to the friendship links of SEO blogs.
SEO Blogs After the Great Sifting
Every SEO blogger who persists through the great sifting has had a tough journey, showcasing webmasters who "devote themselves to building quality websites" and "build websites for the long term," making everything quite clear! Originally, this should be a good thing, but things often have two sides. Because these SEO blogs of certain quality are liked by everyone and are similar types of sites, peers start exchanging links! And this easily forms a network cluster unintentionally! A simple example: Site A connects to Site B, which connects to Site C, which connects back to Site A, etc. Friends interested can analyze "Xiao Jun's Blog" and "Hun Xiazi's Blog," which have many friendship links, and you'll find many interesting relationship networks. Such relationship networks undoubtedly increase the instability factors of SEO.
Summary: The above three points demonstrate the instability of SEO blogs, their restlessness, and how they put all their "eggs" in one basket! Therefore, I say: Exchanging friendship links with SEO blogs is a dangerous matter!