In addition to referring to the principles mentioned above, creative trademarks should also pay attention to the following issues:
(1) Trademark design should not be too complex or too simple. The trademark should be designed with a prominent theme, concise and easy to remember and call. The most taboo is to include multiple constituent elements in one trademark, such as text, graphics, characters, animals, flowers, fish, insects, mountains, rivers. On the other hand, the trademark should not be designed too simply, such as a straight line, a point, a circle, or a parabola. If foreign language or pinyin is used, the letter combination of a trademark should not exceed 7 letters, and the letters should not be combined in a way that cannot be pronounced. If only a few letters, one or two letters are used as a trademark, they should be artistically processed to give them a unique style.
(2) Consider the pronunciation when designing a trademark. Different product sales channels, different sales methods, and different advertising media have different requirements for trademarks. Therefore, when designing a trademark, not only the visual feeling but also the auditory feeling should be considered. If a trademark is designed perfectly but no one knows how to pronounce it, then this design is not a successful one. If a string of letter combinations is used as a trademark, even if it has no meaning, but can't be pronounced, it can't be considered a good trademark. Therefore, when using a graphic as a trademark, traffic laws and regulations should ensure that others can pronounce it when they see the picture. If it's inconvenient to pronounce, text should be added to facilitate pronunciation. When using text as a trademark, explosive sound texts should be selected, meaning texts that can produce crisp and bright sounds. When using foreign letters as a trademark, there should be both consonant letters and vowel letters so that they can be pronounced.
(3) Issues to avoid when designing a trademark
Any country has its own culture and customs, therefore, when designing a trademark, things that each country dislikes should be avoided. For example, most Americans dislike cats, especially black cats, which they deeply detest. They treat seeing a black cat like hearing bad news, trying to avoid it as soon as possible. In Britain, peacocks are regarded as birds of misfortune, goats symbolize unfaithful men, and roosters mean "vulgar" in slang. In Japan, chrysanthemums are usually used on items for the dead; in France, cranes are synonymous with fools, and spades are considered symbols of death. In Italy and France, chrysanthemums are flowers offered to the dead. Some countries in North Africa do not like to use dogs as trademarks. Czechs regard red triangles as toxic marks. Besides, there are internationally recognized symbols, such as environmental garbage recycling symbols, highly toxic symbols, beware of electric shock symbols, and traffic symbols, etc.
Therefore, when designing a trademark, if it is decided to use it in which country, it is best to first understand the cultural background, people's customs, and habits of that country.
In short, when creating a trademark, there should be no blindness or arbitrariness, and the characteristics of others' trademarks should not be referenced. One should rely on their own resources, activate their own wisdom, and use their own artistry to create their own trademark within the limits set by trademark law. (Please indicate the source if reprinted, thank you)
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