2008.12.26 (Localization)

by drgwrr9e on 2012-02-05 13:39:49

MSN Chinese website has been revamped. It works pretty well. The strength of a Chinese team is getting stronger and stronger. But the MSN software is still very bad, it's very awkward to use. If it weren't for some business friends on there, I would have deleted it long ago. Therefore, it can be seen that the Chinese version development team of MSN probably doesn't have an office in China, they just translate the English version. Moreover, its website is really not deeply rooted in China, forming a situation where the web is strong but the client is weak. As Xiao Pan said: using the Chinese version, the 25G online disk feature on MSN, you absolutely can't find it in the Chinese version, the localization is done very poorly.

Xiong Huaming, CTO of Tencent (TC), said that the first ten years were about competing on services, the next ten years will be about competing on technology. This means that in the first ten years, foreign giants overlooked the importance of localization in China, failing to keep up with services that meet the needs of Chinese users, leading to a messy situation in the internet sector. In the next ten years, after paying enough tuition, learning lessons, and becoming smarter, these foreign companies have started to activate local teams. Thus, their original technical advantages will come into play, leading to competition on technology.

For this reason, forward-looking strategic plans need implementation. Without funds, it's really powerless. Myspace and Facebook have also started localized operations. Domestic internet companies can still play around for now, but what about the next five or ten years? Where are our local angel investors? Where are the VCs? Worrying indeed!!