According to a report on November 4, 2011, the Shenzhen Marc O'Polo women's clothing purchased by consumers at Zibo Department Store in Shandong was detected as substandard material. The more than ten thousand yuan worth of fashionable women's clothing from Marc O'Polo turned out to be made of rabbit hair instead of grey squirrel hair. Subsequently, the consumer contacted professional rights protector Mr. Ji Wanchang for help in protecting their rights.
It is understood that after receiving the consumer's request for help in protecting their rights, Mr. Ji Wanchang negotiated with the consumer that if Shenzhen Marc O'Polo Fashion Co., Ltd. could donate 500,000 yuan to help children in impoverished mountainous areas and recall defective products, the consumer would not hold them accountable.
However, more than three months have passed since the incident, and Shenzhen Marc O'Polo Fashion Co., Ltd. has still taken no action.
From "Frankert" to "Grace", and later becoming one of the well-known brands in Taobao's women's clothing line - "Marc O'Polo", Marc O'Polo has gone through 15 years of history, establishing a good image in the hearts of consumers and gaining their recognition. There are more than 300 high-end mall counters and specialty stores in large and medium-sized cities across the country, selling over 800,000 pieces of high-end fashion annually, generating billions of yuan in revenue, with annual company profits reaching 400 million yuan. All this comes from consumer trust, yet Marc O'Polo engaged in the act of "substituting inferior goods to deceive consumers". Such behavior truly disgraces Marc O'Polo's loyal consumers completely. I believe that not only can the involved consumers not accept this, but all consumers cannot accept it.
In Japan, there was once a brand known by everyone, which soon went bankrupt due to a small quality issue. A brand that took decades of effort to build was destroyed instantly because of an irresponsible decision made by a subordinate factory. However, in China, consumers seem to always have a sense of nostalgia, but some enterprises turn this tolerance into capital, leading to frequent bans on problematic products, and product issues worsening.
This article comes from Fashion Coordination Network (http://www.daban.org.cn), please indicate the source when reprinting.