No shortage of money: China Mobile wins London Olympic advertising rights for 86.68 million yuan

At today’s CCTV prime time bidding event, China Mobile won the CCTV London Olympics "China Team Gold Rush Event Package Advertisement" for 86.68 million yuan. The bidding was conducted in a blind bidding process. At 8:08 AM Beijing Time on November 8th, it was the annual CCTV prime time advertising bidding. After competition, the "first bid" of the open bidding was won by the Bank of China. It is reported that after more than ten rounds of fierce competition between bidder No. 388 and No. 505 for the first position in the first unit of the "10-second advertisement after the News Broadcast", the Bank of China finally won with a winning bid of 76 million yuan, an increase of 51.7% year-on-year, and a premium of 192% over the reserve price.

It is also understood that the companies that won the bid for the "China Team Gold Rush Event Package Advertisement" for the London Olympics are China Mobile, JDB (Jia Duo Bao), and Nike, which obtained the rights at 86.68 million yuan, 86 million yuan, and 79.99 million yuan respectively. The bidding was conducted in a blind bidding process.

It is reported that nearly a thousand enterprises participated in the pre-sale phase of CCTV this year. Under the combined forces of macro and micro commercial factors, this year's CCTV bidding has shown many differences. Some new faces have emerged, including Huawei. Previously, CCTV had revealed that Huawei would participate in the bidding for the first time, promoting its cloud phone through advertisements.