In 2011, "Silver Bullet" launched a nationwide offensive with extensive publicity, sounding a clarion call for the beer brand. "Silver Bullet" joined hands with many stars, traversed all the charming cities across the country, stirred the hearts of all passionate and dynamic individuals, and through the power of music, announced the "IN" music trend brand of Silver Bullet. Nowadays, with a variety of alcoholic beverages available in the market for people to choose from, the pickiness of modern palates also presents a significant challenge to the alcohol beverage market. The emergence of "Silver Bullet" beer has become a standout among these challenges, using music to promote the beer brand, but more importantly, influencing a lifestyle attitude among the youth through the establishment of this beer brand. As a clear beer brand deeply loved by "trendsetters" in Europe and America, what resonates most deeply is its "IN" brand attitude, an attitude and persistence towards realizing one's self-worth! Adolph Coors, the founder of the American Silver Bullet Beer Company, had the lifelong ideal of "brewing the purest beer in the world." A century-long dedication to perfect craftsmanship and quality has made the Silver Bullet beer crystal clear and refreshing to the palate, providing a feeling of enlightenment and ease when consumed. This feeling is also the source of the "IN" theme, further enhanced by the artistic appeal of music, expressing the "IN" music trend theme thoroughly. Silver Bullet beer also hopes that through the "IN" music trend theme, it can inspire all trendsetters and experts to join the "Silver Bullet" team and live life with a positive and upward "IN" attitude! There is an attitude called "IN", and a form of expression known as the taste of "Silver Bullet"!