Since the brand advertising slogan of "Good people? Good sea? Good sea cucumber - Weihai sea cucumber" was grandly launched on Channel 1 of CCTV and the Life Channel of Shandong TV on May 1, the "Weihai sea cucumber" brand has gradually developed into a city card with distinct regional characteristics. It is also gradually becoming widely known and accepted by the entire nation. In order to further enhance the market awareness and reputation of "Weihai sea cucumber", promote its rooting in the main sales market, and achieve brand communication of "Weihai sea cucumber", major brands of Weihai sea cucumber represented by Homestay sea cucumber (www.haishen888.com), Gongpin sea cucumber, and Shuangju sea cucumber will once again join forces and participate as a group in the "2011 National Quality Aquatic Products (Beijing) Exhibition and Trading Fair" held at the "National Agricultural Exhibition Hall" in Beijing from October 1 to October 4, 2011.