Amazon to launch tablet computer, to change the future development trend of online shopping

by iface011 on 2011-09-07 17:26:08

Introduction: Foreign media wrote on Tuesday that Amazon is about to launch its own tablet computer at a more affordable price, and also revamp its website. Analysts pointed out that these two moves will change users' shopping habits and thus the future development trend of online shopping.

The Wall Street Journal wrote: "Compared with physical goods, the new website will highlight Amazon's digital products more prominently. On the old version of the website, one column button directed users to both electronic content and tangible items such as toys, clothing, and sports equipment. The new website has a separate row of buttons dedicated to promoting digital books, music, videos, and software." Amazon is no longer focusing on physical goods but actively encouraging people to buy digital products, which means shorter waiting times and richer content for users.

The following is the full article:

He said: "There are two simple reasons: First, Amazon has a large amount of content, and equally important, Amazon has established a mature channel for users to purchase content from its website. Second, Amazon, like Apple, is one of the top ten credit card payment platforms in the world, along with eBay, PayPal, while Sony and Microsoft achieve this through PlayStation Network and Xbox Live systems."

Wall Street Journal reporter Stu Woo said that Amazon's digital store would perfectly integrate with its tablet computer: "Informed sources revealed that consumers will be able to easily purchase digital content and then watch it on Amazon's tablet computer." The Guardian reporter Charles Arthur (Charles Arthur) pointed out that other manufacturers' tablets, especially Apple's iPad, also have digital modes, but Amazon's tablet computer working in tandem with the new website is particularly attractive to users.

According to the US tech blog TechCrunch, the price of Amazon's tablet computer is only $250, making it more attractive to ordinary users compared to the iPad priced at $500. Since Amazon's tablet computer makes people more reliant on digital content, its store will provide convenience for this need. Of course, the digital store is not a new concept, for example, Apple's iTunes has been around for a long time, but a network retail giant adjusting its focus will have a huge impact on the entire industry. Stu Woo explained: "Amazon is the world's largest online store so far, with revenue reaching $34 billion in 2010."

Amazon's revamp will change the type of products users intend to buy and how they buy them. In the past, if users wanted to watch movies at home, they had to buy DVDs to play on their computers, but soon after, users will be able to buy a movie from the Amazon store and play it on Amazon's tablet computer without any physical item. Of course, users can still buy physical DVDs from Amazon, but Amazon will encourage users to buy digital products.

Stu Woo also pointed out that users might need some time to adapt after the Amazon website revamp: "Amazon's conversion rate (a statistic indicating how much each visitor shops) may drop in the first 30 to 45 days because people need time to adapt to the new website." Industry insiders generally believe that people will adapt to this change and ultimately alter their shopping habits.

As Arthur pointed out, given that "Amazon has a large amount of content," after the adjustment period, users will eventually change their shopping habits. Stu Woo believed that once other online retailers realize how people's shopping methods have changed, they will emulate Amazon's approach: "Because Amazon successfully increased sales through its web design and product recommendation tools, other online stores will closely monitor the performance of Amazon's new website."

People's online shopping experience will completely change and become better. In the past, the advantage of online shopping (providing purchasing power without leaving home) always had a major flaw: waiting. A three to five-day delivery time prevented people from experiencing the joy of instant shopping, for example, when customers walk into a bookstore and see a new book, they could experience this joy at that moment. According to the Wall Street Journal, the network retail giant Amazon is about to redesign its website, which could eliminate this defect in online shopping.

Amazon's former department manager and current CEO of RichRelevance, David Selinger, said: "This is exactly the purpose of Amazon's revamp - placing these functions upfront and center. As users gradually shift to smaller, more interactive screens, such as tablets, enhancing content vitality and personalization becomes very important." Besides building a store focused on non-physical goods, the goal of Amazon's tablet computer is to make users forget what they once wanted to buy and instead become interested in digital content.