Then, the generally high price of international brand shower gels gave Liushen Shower Gel a more moderate price point, allowing Liushen to more quickly gain customer approval and become more accessible to the public.
Furthermore, Liushen Shower Gel successfully grasped the unique spending preferences of Chinese consumers regarding their trust in traditional Chinese medical culture. By establishing a unique product positioning as a shower gel with traditional Chinese medicine ingredients, Liushen created a strong market segment for its domestic audience.
Firstly, Liushen Shower Gel analyzed that domestic customers bathe more frequently during summer and desire a cool and refreshing bathing experience. With its product appeal focused on coolness and refreshment, Liushen naturally achieved excellent results in resonating with its target audience.
Secondly, Liushen Shower Gel better understands the national concept of family health care and uses an emotional appeal centered around family sharing. This approach naturally expanded the product's popular base among the general public.