In the early stage of the opening up of the Chinese market, enterprises generally thought that multinational corporations would sweep the entire Chinese market. However, the strategy of Six Gods shower gel successfully analyzed how Chinese local enterprises could use their local advantages to build industry flagship.
With the localization of the brand culture connotation of the Six Gods brand and the unique product positioning of the Six Gods brand, Six Gods shower gel has firmly occupied a relatively large market share advantage. And due to the inertia of usage habits, this advantage can be maintained for a long time. However, many people's attitude towards Six Gods shower gel is highly loyal but low in favorability, believing that the product lacks a strong sense of fashion. This shows that Six Gods shower gel is facing the tendency of brand aging.
At the same time, because Six Gods eau de cologne still maintains vigorous vitality in many areas, especially in the areas south of the Yellow River, and multinational companies in this field are not interested in involving, therefore, Six Gods eau de cologne has unparalleled brand influence in this field. In recent years, Shanghai Jahwa has also strengthened its brand innovation work on Six Gods eau de cologne, striving to attract more and younger users, which plays a positive role for Six Gods shower gel.
In order to adapt to new psychological needs, in the past one or two years, Six Gods shower gel has changed from a simple fresh product appeal to establishing a brand concept of summer, coolness, family, health, and fashion. Certain adjustments have been made in packaging and advertising promotion of Six Gods shower gel for brand innovation, and the advertising investment has been increased. It is hoped that all Six Gods eau de cologne users will be included, and more young high-end users who are still interested in Chinese traditions will be attracted, taking some territory from multinational companies. In product development, in addition to maintaining the original fresh characteristics, Six Gods shower gel has added a series of products with moisturizing and antibacterial functions, expanding the originally seasonally obvious product to seasons other than summer.