Fragrant delicacies, produced by Ningbo Fragrant Drift Food Co., Ltd. The level of piracy is relatively large. Firstly, the company name "Fragrant Drift Food" and secondly, the product name "Fragrant Drift" combined with "Youleme", pirated as "Fragrant Beautiful". It failed because of the names; a pirate named Pirate could deceive quite a few people, but two pirate names together are superfluous. At first glance, Fragrant Delicacies seems like a pirate name, and this only gives a sense of riding on the coattails of famous brands. But who would have guessed that the tea cup clearly writes "Produced by Ningbo Fragrant Drift Company." The merchants' actions aim to change the company name into a pirate one so you believe it's genuinely produced by the Fragrant Drift company.
Just from the pirate names, I can predict that this enterprise won't grow big, and the brand will never become well-known.
Despite its strong capabilities and appropriate marketing strategies, it doesn’t look like the work of pirates at all.
There are many counterfeit products nationwide, but "Fragrant Delicacies" makes me feel particularly painful and regretful. After investigation, I found that this company has been in the food industry for 20 years and entered the milk tea field in 2007. There are still gaps and segments in the milk tea market, so there's no need to come up with a pirate name. If done properly, there's hope to surpass Fragrant Drift and Youleme, or at least occupy a secondary brand position without issue.
Regardless of advertising slogans like these pirates, they still shout out slogans different from others.
In the city of Cixi, Zhejiang Province where I am located, small business owners abound, and their business minds are highly developed. They skillfully create "pirate" products, even becoming a significant "tradition." The scope of piracy is extensive, ranging from machinery equipment, refrigerators, washing machines, to cables, sockets, screws, and more. Regardless of the circumstances, if your goods make money, they dare to replicate them regardless of technical expertise or capability. The distance between piracy and counterfeiting is as close as the distance between piracy and a brand. In my view, piracy should always be condemned. First, it deceives consumers, and second, it shows irresponsibility from companies lacking long-term plans for their growth. If ten years ago, the general public lacked brand awareness and piracy could fool many, now in this era of strong brand recognition, it's truly not worth it.
Many young people who love milk tea might encounter such a situation: when buying milk tea at the supermarket, whether it’s Fragrant Drift or Youleme, or even Xiangyue Milk Tea, they grab a few bottles. Just as they're about to drink, they find it's "Fragrant Beautiful"? I've encountered such situations too, and then discovered that finding "Fragrant Delicacies" is also a big mistake, and not just in one place. Pirates are mistaken by other pirates.
I can't help but ask, why do capable companies resort to piracy? Is creating a new brand really worse than using a pirate name?
Mistake Two: A pirate that doesn't look like a pirate
In March 2010, the R&D department of the company developed cupped soy milk and bagged soy milk primarily composed of high-purity defatted soy protein powder, becoming the first domestic enterprise to launch cupped soy milk and strip-packed soy milk, earning the title of "Cupped Soy Milk Innovator."
Milk tea isn't a high-tech product; it merely causes a new purchasing wave through packaging updates. Fragrant Drift doesn't have too deep foundations. Since Fragrant Drift can survive independently, why can't you?
Researching milk tea actually doesn't require much capital. Despite investing over 50 million yuan to establish Ningbo Fragrant Drift Food Co., Ltd., the amount of funds available is substantial, with at least twenty years of food experience. Combined with Cixi's wealth hidden among the people, financial strength isn't an issue. Moreover, I see that the company displays a momentum for a major push. They invited professors from Zhejiang University's Food Engineering Department to develop new products, hired popular actress Zhang Jianing as the image spokesperson for "Fragrant Delicacies" milk tea, purchased exclusive broadcast rights for Shenzhen Satellite TV's flagship program "Fan Mei Le Show" in the second half of 2010, actively participated in sugar and alcohol fairs, held marketing conferences across the country, and conducted promotional activities, which doesn't seem like the work of pirates at all.
Actually, this isn't true. Firstly, the name and address of Fragrant Drift can be easily found by searching for any Fragrant Drift milk tea, which not only makes consumers more certain that it's a pirate product but also infuriatingly implies that the product name rides on the coattails of famous brands. Even the company name is pirated, making it clear that the product was made specifically for piracy, how can anyone feel reassured?
Mistake One: The pirate name that ruined itself
Even if expectations were too high, www.zp-nmg.com