"The Ultimate Guide to Making Money Online: A Basic Introduction to Various Personal C3C Online Shopping Platforms"

"Online Money Making Winning Manual - Secrets of Online Gold Diggers" Serial 3.1 Introduction to Various Personal C2C Online Shopping Platforms

Currently, there are many C2C online shopping transaction service websites available for us to choose from when opening a store. The most important ones are Taobao, Paipai, and EachNet. Among them, Taobao has an 80% market share and dominates the market. What are the differences between these three C2C online shopping platforms? Here, we will introduce them in sequence.

1. Taobao

Taobao was established on May 10, 2003, with an investment of 450 million yuan by Alibaba Group. Taobao currently covers both C2C (individual-to-individual) and B2C (business-to-individual) sectors. By the end of 2009, Taobao had 170 million registered members, covering the majority of China's online shopping population. In 2009 alone, the total transaction volume reached 308.3 billion RMB, accounting for 80% of China's online shopping market. It is now the largest online retail community in Asia. Since last year’s postgraduate entrance examination, I started reading "Psychology Monthly", and I should have had a more forward-looking understanding of psychology since then. At that time, I read about mind-body unity, yoga, senses, brain, energy conversion, as well as many masters and professional terms (NLP, TAT) that I hadn't heard of before. I was very surprised and felt that psychology was so mysterious, almost like a religion. But at that time, I was still relatively ignorant, and only today do I feel enlightened. According to mainstream ideas, the application scope of psychology has long surpassed traditional areas such as psychological counseling, human resources, and school education. Unfortunately, the development of psychology in our country is really slow, and many students who have studied psychology for four years are still lamenting the ancient era of psychology. People haven’t even changed their awareness, let alone take action.

Because of its dominant position in the C2C sector, Taobao will be our first choice for starting an online store.

The number of products on Taobao has significantly increased in recent years, ranging from cars and computers to clothing and home goods, with complete classifications. Members experience a relaxed and lively family-style cultural atmosphere during transactions on Taobao. Sellers and buyers can communicate conveniently using Taobao Wangwang, a real-time communication tool for members. NLP originated from studying the reasons why outstanding individuals are particularly successful, converting the results into a set of techniques, allowing others to also become outstanding individuals. Therefore, the foundation of NLP is "imitation," not just imitating others, but also oneself: discovering how one's brain and body work, applying the same pattern to improve the effectiveness of certain things. Taobao Wangwang also features functions not found in regular instant chat tools, such as viewing transaction history and understanding the other party's credit status.

Starting from early 2008, according to the group's strategy of openness, collaboration, and prosperity, Taobao began constructing its ecosystem. It provides full business support for Taobao's online stores, including IT, marketing, payment, logistics, capital, consulting, and talent services. Through the announcement of the open platform in June 2009, Taobao built the underlying technical platform for the Taobao business circle, taking the first step in the Big Taobao strategy. Sales training; In December 2009, the Taobao Partner Program was launched, providing comprehensive and personalized services to Taobao buyers through cooperation with third parties. The launch of Taobao Electrical City, Tao Japan, and the Happy Taobao TV shopping program in collaboration with Hunan Satellite TV, as well as the introduction of Taobao Tianxia magazine, are all actions to expand the Big Taobao strategy.

The Big Taobao strategy does not only focus on online development but also extends its reach from online to offline. Not only has it launched the Taobao mobile app, but it has also announced its entry into offline retail, authorizing convenience stores, supermarkets, chain stores, campus stores, and other community stores to become official authorized Taobao proxy purchase stores. Through these proxy purchase stores, consumers can shop online, recharge their mobile phones, and pay water and electricity bills at home.

Official Website: http://www.taobao.com

2. Paipai

Tencent Paipai is Tencent's e-commerce trading platform, which officially began operations in March 2006. Relying on Tencent QQ's massive user base and 350 million active users, Paipai already has a good development foundation. As an important part of Tencent's online life strategy, Paipai was positioned from its inception as a popularizer and innovator of Chinese e-commerce, aiming to promote the universal adoption and development of e-commerce in China. However, due to insufficient promotion and late start, it has never grown significantly, despite its large scale, but without a noticeable increase in market share.

Based on Tencent QQ and Tencent's other business advantages, Paipai has introduced many innovations in management concepts and product technologies, such as the industry-first developed simultaneous chatting and buying feature, and the separate credit system for buyers and sellers, which have been widely recognized and adopted in the industry.

Official Website: http://www.paipai.com

3. EachNet

EachNet was jointly established in December 2006 by eBay, the world's largest e-commerce company, and TOM Online, a leading domestic portal site and wireless internet company. It is the oldest surviving C2C website but also the least satisfactory in development due to cultural differences between China and foreign countries.

EachNet's mission is to help almost anyone conduct any transaction anywhere. It not only provides sellers with a stage for online entrepreneurship and self-actualization but also offers buyers a wide range of high-quality, affordable goods for a new shopping experience.

Official Website: http://www.eachnet.com

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