Related thematic articles:
Introduction to Nanning Fengyu Outdoor Activities Planning Co., Ltd.
China Academy of Art is the only national-level comprehensive art research institution in the country.
In the 13 seasons from 1957 to 1969,
/middle/5fbaf27dga314d49b0338&690" onClick="window.open('')" onerror="this.src=''" onload="addjustimg(this)" TYPE="audio/mpeg">
On May 10th, due to the two lecturers flying to Shanghai in the afternoon for a lecture on the three standards (referring to "Division and Rating of Tourist Hotels" (GB/T14308-2010), "Division and Rating of Green Tourist Hotels" (LB/T007-2006), "Sichuan Province Themed Hotel Evaluation", hereinafter referred to as the same), the originally planned content for the afternoon was moved to the morning, so the morning's teaching content became heavier, starting from the morning.
At 2:30 pm, there will be an exam on the three standards, followed by a summary meeting. At the summary meeting, Wang Dulei, head of the administrative department of the Liangshan Tourism Bureau, conveyed the spirit of the provincial tourism management work conference and explained the hotel star rating process and other contents.
Li Jin, deputy director of the Liangshan Tourism Bureau, made a concluding speech. She focused on five aspects regarding the Liangshan tourism industry:
First, we need to correctly understand the opportunities and challenges facing the Liangshan tourism industry. I won't go into detail about the opportunities and challenges faced by the Liangshan tourism industry because there are many hotel managers and representatives attending today. So, I will mainly talk about the problems currently existing in our Liangshan tourist hotels: 1) The quantity and quality of Liangshan tourist hotels are weak. Our state has 22 star-rated hotels, among which four are four-star hotels. The number of hotels is small, and each star-rated hotel has varying degrees of problems to some extent, which does not match with our status as a large tourist province; 2) Currently, investment in our state's hotels is blind, and management is mixed; 3) Various industry authorities have insufficient understanding and guidance of this industry; 4) Hotel property rights are unclear, leading to economic disputes and mutual shirking phenomena; 5) Relevant departments in various counties and cities do not provide sufficient support to tourist hotels and do not offer appropriate preferential policies; 6) Related talent training is insufficient, and there is severe loss of talent.
Second, we need to further study the three standards, deeply understand them, and guide related industries with the new standards, standardizing industry learning according to the three standards.
Third, we must seriously carry out evaluation and benchmarking work.
Fourth, we must attach great importance to the star rating work of all types of hotels.
Fifth, we must establish a star rating team for hotels in our state to guide the star rating work in our state.
Finally, Director Li Jin specially recommended the book "The Revolution of Rest" to everyone.
Laha believes that as long as we have the leadership and support of governments at all levels and relevant departments, the enthusiastic participation of all sectors of society, and the more hardworking efforts of us tourism practitioners, the future of our Liangshan tourism industry and Liangshan tourist hotel industry will surely be as beautiful and full of hope as the current picturesque Qionghai-Luobian Scenic Area where we are now!
Below are some photos of the Qionghai Scenic Area that I took:
Appendix: Relevant materials about the book "The Revolution of Rest":
[Book Summary] Confucius traveled around the various states, enriching his knowledge. Sima Qian's travels covered half of China, resulting in the vivid "Records of the Grand Historian." Cao Mengde observed the sea, Chen Ziang climbed the Youzhou Tower, Emperor Wu of Han ascended Mount Tai seven times and crossed the Xiao Pass six times... There has never been an industry in the world like tourism that interacts extensively with people from various countries, closely related to people's livelihoods, and bears such broad social responsibilities, truly a pillar industry of great significance! The huge consumer market created by China's tourism industry over the past thirty years has already become a mighty force to save the current economic predicament. The documentary report literature "The Revolution of Rest" takes you to explore the culture and development of China's tourism industry!
This book focuses on exploring and describing three main aspects: First, the rapid development of China's tourism industry over the past thirty years of reform and opening-up, why it has repeatedly surpassed the predictions of domestic and international tourism experts. Second, how the multi-sector chain reaction driven by tourism creates a "leisure economy," prompting us to realize that humanity needs to undergo a "revolution of rest," and what its significance is for today and the future. Third, how tourism plays a crucial role in shaping life, enhancing the quality of life and even the quality of life for each individual.
The book is mainly divided into eighteen parts including the Opening Door, the Beginning of Gathering Global Chinese Strength, the Breaking Ice Journey, and Great Articles Made Elegant. At the end of the book, there are introductions to all tourist attractions in China currently listed as World Natural and Cultural Heritage sites (a total of 37), the list of 5A-level scenic spots, and selected World Natural and Cultural Heritage sites from various continents around the world.
Preface to "The Revolution of Rest"
One
Since the "production revolution" occurred ten thousand years ago, humanity has experienced the ancient "agricultural revolution," the modern "industrial revolution," and the contemporary "high-tech revolution." These three "revolutions" were mainly realized through "production and operation," creating prosperity in all aspects of society. Only today, due to the unprecedentedly developed production capacity supported by high technology, humanity has the possibility and need to experience a "revolution of rest," paving new ways for the quality of life today and in the future.
"Rest" in ancient Chinese culture means "restoring energy," from the intense unification battles of Qin to the fall of the Qin dynasty, the Western Han adopted a policy of "resting with the people," allowing the economy to recover and society to develop, solidifying the unity of the multi-ethnic Chinese nation during the Han dynasty. The social and life wisdom contained in this "rest" is still worth exploring today.
How does "rest" connect with "revolution"? Thirty years ago, we shifted from the slogan "grasp revolution, promote production" to "economic construction as the core," achieving brilliant results. One of these achievements was the rapid development of manufacturing, which opened up a large world market. However, the current global financial crisis has led to increasingly severe difficulties in the global economy. The so-called financial crisis is not isolated to the financial sector; almost all production sectors are facing difficulties not because of insufficient production capacity but because of overcapacity. The demand for Chinese products in overseas markets is shrinking, leading to a crisis of overcapacity in China's manufacturing industry. Thus, we see the State Council deploying ten measures to expand domestic demand and promote stable and relatively fast economic growth.
We will continue to hear calls to "stimulate consumption" and "promote consumption." People may think that if an economic crisis comes, everyone will have the mindset of living frugally, and how can consumption be promoted? Poor groups will have nothing to consume. Here, we need to distinguish between "consumption" and "developing a consumption-based economy." We will also hear about actively developing a "leisure economy."
Reviewing the structure of the three industries, when developed countries' agricultural population shrinks to around 5%, China has 80% agricultural population; when developed countries' industrial population shrinks below 10%, China's industrial population is close to 50%. Today, the tertiary industry in developed countries is becoming the largest employment-providing industry, while China's tertiary industry is the weakest link that currently needs the most vigorous development. The rapid development of science and technology and its prominent application in manufacturing has made it unnecessary for humans today to have too many people competing with each other in a wasteful manner. The result of competition will inevitably lead to a significant number of enterprises falling into serious difficulties until bankruptcy. If one sees the situation clearly in time, and some personnel transfer to the consumption-based economy of the tertiary industry, it is not only a rational choice but also an opportunity.
Tourism is the leader of the tertiary industry, a typical consumption-based economy and leisure economy. The cultural industry is also a massive consumption-based economy, and the "marriage" of tourism and the cultural industry is creating unprecedented magnificent spectacles. Today and in the future, the "revolution of rest" needs to become a conscious awareness for the tertiary industry to open up a "leisure economy" and deserves attention from the whole society.
Two
"The revolution of rest" certainly does not mean doing no work, and developing a "leisure economy" also requires active creative development. This book primarily describes the development of tourism because tourism, as the leader of the tertiary industry, provides the most typical examples. Thirty years ago, China developed tourism precisely by developing a vast space from "going out and playing" as a form of "rest."
Everyone knows that China's contemporary reforms started with the implementation of the contract system in Xiaogang Village, but few have thought that openness began with tourism opening the door. At that time, Deng Xiaoping said, "To play the 'overseas Chinese card,' to fully implement the 'two tours.'" In 1978, when the national door just opened slightly, Westerners came. "Looking at temples during the day and sleeping at night" was the impression of foreign tourists. Actually, at that time, we emphasized "first treating the slope, then treating the nest," not only were the accommodation conditions in Dazhai difficult, but Beijing also lacked places for tourists to rest. Foreign tourists slept on mats in the halls, jokingly calling it camping in the East; they wrapped themselves in blankets in the airport waiting for planes, similar to post-war refugees waiting for allied forces to rescue them... Thus, the newly built Jianguo Hotel became the first Sino-foreign joint venture enterprise in Beijing, whose significance was not only building a grand hotel but also pioneering the beginning of Sino-foreign joint ventures in a new era.
Because we have long valued science, technology, economy, education, etc., many people have not paid much attention to the industry of "eating, drinking, and having fun," nor realized its potential impact. Few know that since the opening-up, this industry that lets people "play in their leisure" was the first to introduce foreign capital, the first to engage in Sino-foreign joint ventures, the first to break the "iron rice bowl," and the first to try "reform"... After joining the WTO, the tourism industry opened up even more to the outside world. As the tourism industry progressed, it continuously served as a pioneer, and both its hardships and achievements are little known.
We have stayed in many star-rated hotels, but we may not necessarily understand that it was the tourism industry that broke through various constraints, transforming reception centers across China into star-rated hotels, making our cities appear modern. We also don't quite know how they shouted, called, and ran around, turning many roads into intersections, turning poor mountain villages into tourist areas, making the transportation network more tightly connected the multi-ethnic Chinese family, and subtly changing the economic income, cultural structure, and thinking concepts of local impoverished people.
Few know that China's tourism industry is growing at an annual average rate of about 12%, higher than the average growth rate of GDP during the same period, and has become a major pillar industry of the national economy; and its contributions far exceed mere economic benefits.
Monuments scattered throughout China have been painstakingly restored or recreated by the tourism industry, and then vigorously promoted like "Old Lady Wang selling melons" shouting about how good the "melons" are! Because of their promotion, things once criticized as "corrupt feudalism" have transformed into a magnificent thousands-of-years-old Chinese civilization, warmly returning to our mountains and waters, becoming a brilliant national memory in our spirits.
Tourism has also revitalized more than just monuments. Just looking at the "marriage" of art and tourism, traditional music, dance, and the colorful cultures of 56 ethnic groups have been revived and innovated in tourism, calligraphers' works have soared in price, all of which strengthen a nation's cultural power, permeating hundreds of millions of people. The "tourism big top" of provinces and cities also promotes abroad, marketing Chinese landscapes and profound culture on an unprecedented scale and influence. Even now, the significant role of the tourism industry is still not fully recognized. To date, few know that for every one person employed in tourism, five people in related industries are also employed. No industry in the world interacts as extensively with people from various countries, is closely related to people's livelihoods, and connects with all industries as tourism does. Tourism is not just an economic pillar but also nurtures the spirit, bearing such broad social responsibilities, truly a nine-dynasty-heavy-thousand-autumn industry.
Today, looking back, the great consumer market created by China's tourism industry over the past thirty years at a "Ma Chao Long Que" speed has undoubtedly become a mighty force to save the current economic predicament. The United Nations World Tourism Organization predicts that by 2015, China will become the world's largest tourist destination country. China's tourism industry is still in its infancy and can be described as "nine miles of wind, the Peng bird just taking off." Now, many departments are summarizing the achievements of the past 30 years of reform and opening-up, and the completion of this book is not intended to draw a conclusion to the past 30 years of China's tourism industry but rather to provide a new starting point and perspective to promote the harmonious operation of all industries today and in the future. In other words, this is a book written for today and tomorrow.
Three
"The revolution of rest" is not just about addressing the current global economic difficulties.
Since European countries developed colonies, to the rapid development of modern technology, the consciousness of "survival of the fittest" and "the strong replacing the weak" has influenced all over the world. The resulting awareness and actions of rapid development and competition have led to the plundering exploitation of resources in the industrial age, digging and drilling the earth into a hundred holes and a thousand wounds. By the twentieth century, human survival environments faced a comprehensive crisis. To avoid being wiped out by others, one must still strive to win, fiercely competing. This is an endless, restless battle of life consumption. Many good times are wasted, and various pressures infiltrate and harm people's health. What exactly is driving humanity? Where is the joy of life itself? Where is the dignity and beauty of life?
Humans are not slaves to production. Humans need to awaken from the mad pursuit of development speed and the mad mutual destructive competition, adopting a new lifestyle and spirit to give tired lives and wounded souls a vacation.
So-called "resting and nurturing life" means finding beneficial life wisdom for human existence amidst fierce competition and the painful price paid by humanity. In the technologically advanced and highly productive contemporary world, humans need to develop a leisure economy to transform the way the economy develops. In the history where humans have created life through repeated "production revolutions" and "technological revolutions" over ten thousand years, awakening to the fact that a leisure economy can promote balanced development in all sectors of society represents a higher level of sustainable development and holds the promise of widely improving the quality of human life. This is revolutionary in terms of ideological recognition, spiritual realm, and economic form.
Regarding tourism, it needs to further transform from an "observation industry" to a "leisure industry" and from the "scale era" to the "quality era." Simply put, tourism should not make people more tired but should allow people to truly "rest and nurture life" to enhance the quality of life. Tourism is not just a "sunrise industry"; its protection of nature and human ecology is also an industry that can reclaim blue skies. The inclusion of classical Chinese life wisdom in this "revolution" will be an important force promoting the harmonious operation of the world.
Viewing "the revolution of rest" in this global context reveals that it is a serious proposition with rich connotations worthy of deep exploration. It will not only lead to the flourishing operation of the tertiary industry in the 21st century but could also possibly distinguish itself from previous major production and business methods, making harmony and coordinated operation the common trend of the world in the future, thus influencing the entire human life.
Four
"The revolution of rest" undoubtedly requires people to participate intelligently with a clear mind. This requires recognizing the benefits it brings to life. Taking the experience of humans traveling as an example, one can see how important travel is for the comprehensive development of life.
The journey of life requires going out to "fulfill." A person staying in one place for too long will be confined by the living environment. We might consider habits as truths. This necessitates going out. The term "experience" should not be limited to the experiences of reading and working. This "travel" involves wearing shoes and traveling far and wide. The world becomes vast, and the world becomes intimate. Without travel experience, how can one have experience?
"Reading extensively" (not necessarily reading ten thousand books) and "traveling ten thousand miles" are equally important. Reading behind closed doors can turn one into a bookworm. The memories stored in shoes are more solid, three-dimensional, broad, and useful than studying for tens of years in school.
Confucius traveled around the various states, enriching his knowledge. Sima Qian's travels covered half of China, resulting in the vivid and detailed "Records of the Grand Historian." Li Bai set off young with a sword, bidding farewell to his parents and embarking on distant journeys. "A waterfall plunges down three thousand feet, as if the Milky Way had fallen nine thousand miles." His poetry flows freely like clouds, thanks to the inspiration of nature. Monks traveled far and wide, spreading Buddhist culture. "Journey to the West" is based on Xuanzang's pilgrimage, and Xuanzang's travelogue obviously did more than just spread Buddhist scriptures.
Cao Mengde observed the sea, Chen Ziang climbed the Youzhou Tower, and Wang Bo passed through Tengwang Pavilion, gaining many insights during their travels. Lake light and tower shadows, sea waves and river tides, could inspire poets to imagine and inspire calligraphers' thoughts. Wang Xizhi described outings as "wandering eyes and expanding the chest," "looking up at the vastness of the universe, looking down at the abundance of life," leaving behind the immortal "Preface to the Orchid Pavilion Collection."
Renowned travel essays emerged during the Song Dynasty. Wang Anshi's "Record of a Visit to Baoshan Mountain," Fan Zhongyan's "Record of Yueyang Tower," Ouyang Xiu's "Record of Drunken Master Pavilion," are all excellent prose masterpieces. Su Dongpo remained cheerful even in adversity, climbing mountains, visiting waterways, painting, drinking wine, eating meat, reciting poems, admiring the moon. "A single righteous spirit, a thousand miles of refreshing breeze." Every gesture exudes extraordinary yet worldly elegance, supported by the profound Chinese culture in his heart.
Xu Xiake began walking and traveling far away at the age of 22, becoming a great geographer and adventure traveler. Zheng He's seven voyages to the Western Seas were even more astonishing grand tours! "The rise and