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80,000 customers flooded Guomei Haifu store, creating a bustling effect that boosted the surrounding business district.
Date: 2006-01-22 11:02:06 Source: Haikou Evening News January 22nd report (reporter Han Zheng) Yesterday was the opening day of the Guomei Haifu store, with a continuous stream of customers rushing to buy goods at the store. The entire 4000+ square meter shopping area was packed with people. According to estimates from Guomei staff, over 80,000 customers were received that day.
Customers got up in the early hours of the morning to queue.
As the saying goes, there is no profit without getting up early. To be able to purchase discounted items at the Guomei Haifu store, many citizens arrived at the store's entrance around 4 or 5 o'clock in the morning. Ms. Wang, who lives near Haifu Road, told reporters that she had come to queue at around 4:30 AM and eventually spent only 3 yuan to grab two rice cookers and a water heater.
According to Ms. Wang, upon hearing about Guomei's opening on the 21st, many citizens began queuing at 8 PM on the 20th. By midnight, due to the cold weather, many queuing citizens left. However, between 4 and 5 o'clock in the morning, more citizens came to queue again, reaching a peak of over 2000 people, with the line extending all the way to Wuzhishan Road.
The "price killer" ignites the holiday market.
In the two-story shopping area of the Guomei Haifu store, it was crowded with people from morning till night, a rare bustling scene in Hainan's commercial circle. Even the payment counters had long queues, forcing Guomei to add more payment points. Customers leaving the Guomei Haifu store either carried large packages of appliances and gifts or smiled with shopping invoices and delivery receipts waiting for their purchases to be delivered.
According to incomplete statistics, the Guomei Haifu store sold 10,800 home appliances that day, including 1,282 televisions, 558 air conditioners, 638 refrigerators, 673 washing machines, 1,075 mobile phones, and 368 computers. As of this reporter's deadline, Guomei’s delivery trucks continued to depart from the garage non-stop, with over 100 delivery trucks and more than 300 delivery workers working overtime. A Guomei official told reporters that they aimed to deliver products to customers as soon as possible.
The Guomei effect boosts the surrounding business district.
When Guomei first entered Haikou, many people predicted that the local appliance industry would face significant impact. However, reality proved that the entry of strong competitors forced rivals to lower prices and improve services to win the market. Moreover, Guomei filled the gap in Haisiu East Road, which previously lacked a large appliance supermarket. With the increasingly complete business district and the gathering effect of commerce, more and more citizens were attracted to shop and stroll in the area.
On Haisiu East Road, I found that the counters selling mobile phones, digital products, and IT goods in malls like Mingzhu Plaza and DC City still had bustling crowds, with businesses unaffected. The King Tech Mobile Chain Store adjacent to the Guomei Haifu store benefited significantly, attracting many citizens with some timely discounted mobile phones. The store staff told reporters that they did not expect today's foot traffic to be even higher than usual.
Consumers benefit from the price war.
Guomei's first-day performance has already caught the attention of peers in Haikou. An unnamed electrical appliance mall manager from Xinhua Nan told reporters that now business competition is all about strength, price, and service. Believing that Guomei's entry will surely promote the transformation of operating ideas and strategies for local enterprises in Haikou, the most common approach being lowering product prices, making it inevitable for Haikou's appliance industry to engage in price wars.
For the price war, many citizens have been looking forward to it for a long time. Now entering the peak consumption season of the Spring Festival market, initiating a price war at this time allows many consumers to benefit. I noticed that on that day, many citizens traveled back and forth between Haisiu East Road and Xinhua Nan, secretly comparing both sides' home appliances to decide where it would be more cost-effective to make their purchases.