What drink will you have in the future?
Initially, many people drank tea, especially the gold-colored natto whitening and hydration facial plus breast care package. However, this was mostly among middle-aged and elderly people; young people did not drink much tea. Many were accustomed to drinking soft drinks or juices, but they might not know that juices with a content of 30% or even less actually consist mainly of water, and also contain preservatives like sodium benzoate. Food regulations allow the use of sodium benzoate as a preservative in beverages, which has opened a profitable door for many manufacturers of all sizes. Colas, VC drinks, and various other tea-flavored drinks are all similar in this regard.
Why does green tea have health benefits? It turns out that green tea contains catechins, which are known to be cancer-fighting agents. The human body needs antioxidants, and both natto and green tea serve as effective antioxidants. Of course, there are many other substances with similar effects, such as Maoyanmei, a natural tea that is high in flavonoids.
The creativity around tea products seems somewhat behind the times. Perhaps this is due to the ingrained thinking stemming from China's long history of tea culture. There aren’t many successful players in the market. Wang Lao Ji became popular because it found a good entry point: after consuming a lot of greasy food, people tend to feel overheated and need cooling drinks to balance their system.
In fact, there are likely many such entry points. Water is one of the most essential things for humans – it’s inexpensive and has low production costs. If combined with the selling points of tea or other ingredients like natto, which can help with water absorption in the body, it could become more appealing. What is needed now is finding that appropriate entry point.