"Household affairs and national affairs - a bridge of communication and understanding"
How much is the brand "Little Ya Reporting on the Two Sessions" worth?
Should "Little Ya Reporting on the Two Sessions.COM" be registered as a permanent domain name?
Every year during the Two Sessions, such discussions appear online.
"Little Ya Reporting on the Two Sessions" has gone through seven years and has had a certain influence in all sectors of society. A seminar on "Little Ya Reporting on the Two Sessions" will be held at 14:00 on the afternoon of March 13th to summarize and refine the fixed brand formed over the past seven years, striving to innovate in future reports and create a greater impact.
(Relevant link: March 13th - http://news.sina.com.cn/c/2007-03-13/112112505432.shtml)
March 14th - http://news.cctv.com/china/20070314/106336.shtml
... Finally, I hope that "Little Ya Reporting on the Two Sessions" becomes a television brand and an internet brand. Little Ya runs to become a better brand, running for a long time.
Xu Wenguang: I will take up a few minutes of everyone's time, mainly to express my gratitude. Today's seminar is also an innovative format, we call it a network roundtable conference. The meeting host just issued an order, saying each person only has 3 to 5 minutes, so today there is a little regret.
Today's experts include some respected television predecessors, and teachers like Mr. Gao and Mr. Xu who are very close to me at the Communication University of China. So sometimes while listening, I feel like I'm back in school listening to lectures. After listening, my first feeling is clarity. This year, in "Little Ya Reporting on the Two Sessions", we limited it to not being a dialogue program, completely relying on dialogue and interviews, but it is also not what some people summarized as a situational drama. We just created a special scene, but how do we summarize the way in between? Some creative means were mentioned. Later, Wang Fu said that we used some ritualized means, and then I felt clarity, all using language that the audience can understand emotionally. Then, Mr. Gao gave us a particularly in-depth analysis of many creative details. Also, the experts present mentioned that the brand "Little Ya Reporting on the Two Sessions" should not be categorized as a normal variety, which gives us more confidence. We also have some plans inside, and we are currently planning.
Personal views:
1. First of all, "Little Ya Reporting on the Two Sessions" itself is a very good idea from CCTV: "Little Ya" is a "unique appellation" for women in Chinese culture, whether it represents male preference or casual references to girls, it ultimately symbolizes the representative of disadvantaged groups in Chinese history; while the "Two Sessions" is the highest symbol of power in our country...
2. In terms of program content, especially the Little Ya Reporting on the Two Sessions in 2007, starting from small matters and focusing on people's livelihoods, it has bridged the gap between ordinary people and the Two Sessions...
3. Over seven years, "Little Ya Reporting on the Two Sessions" has already possessed all the elements of a television brand and an internet brand...
Since the government [CCTV1] department has already made the decision, why was the domain name for the website [Little Ya Reporting on the Two Sessions.com] taken by someone else? Can we only say China?? Corruption?? Lack of concern............