In fact, the time that I officially opened a store on Taobao is very short. I started in May this year, but at that time I was busy and traveled around with no time to take care of the store. I just started to make time for it these days. During these days, I took advantage of the new store with no traffic to browse Taobao community and read a lot of experience about Taobao store promotion and marketing. There are two kinds of promotion methods: one is free promotion, and the other is paid promotion. Paid promotion is like Direct Express, Taobao guest, etc., which I haven't studied yet. But there are many experiences in free promotion. I found a common feature: it takes a long time, has low efficiency, and the results may not be satisfactory. For example, spreading pure advertisements in QQ groups, large forums, communities, blogs, etc., has minimal effect. It's an exhausting and unproductive way of promotion, just like TV commercials interrupting an interesting drama, making people feel annoyed. So, how can we promote effectively and efficiently? That's what I want to discuss with everyone - "viral" marketing.
[What is Viral Marketing]
So-called "viral" marketing does not refer to spreading viruses, but rather refers to the initial user who initiates information and then uses media to recommend the information to the target audience. Relying on the spontaneous ripple-like word-of-mouth spread by the target audience, the information replicates like a virus, rapidly multiplying and explosively passing to thousands or even millions of people.