Bikini beauties selling houses - would you go and take a look?
How far can the "beauty economy" go? Source: www.hibey.com
Beauty is a kind of resource, and the beauty economy is the most concentrated economic activity that develops this resource. As an operable resource, the beauty economy generates a series of value-added effects around beauty resources. Among these, beauties are not commodities for direct consumption but rather mediums for the dissemination of beauty.
However, emotional needs are one of the most fundamental characteristics of human beings. Even in the modernized future, people's emotional needs will not diminish; instead, they will only grow stronger. The various activities of the beauty economy directly appeal to the common emotions of humanity, creating a sense of "universal empathy" and cohesion. This brings together consumers with similar or identical mindsets, forming a large virtual community that transcends time and space but remains psychologically close. In this way, the beauty economy not only shortens the distance between products/services and consumers but also indirectly fulfills modern individuals' longing for a sense of belonging.
"Some might find the gimmick a bit vulgar, but there's no denying that the real estate developer's strategy has been successful." Some believe that the purpose of the developer hosting such events is to attract attention and promote new housing developments. Isn't the massive crowd exactly what the real estate developer wanted?
Related link: Chongqing housing development bikini photo collection