Home decoration supports the Shanghai decoration industry

By Shanghai Decoration Network

Home decoration is an important part of the Shanghai decoration market. Compared to villa decoration, office decoration, and large internet cafe decoration, home decoration has the following characteristics: 1) a broad market; 2) relatively smaller demand compared to other types of decoration, but with economic development, it will gradually become the mainstream consumer group in the decoration market; 3) unique style in decoration design, as the ultimate goal of home decoration is to serve the homeowner, and different homeowners have different ideas.

After more than ten years of cultivation and development, the traditional home decoration market has formed a stable marketing scale, becoming the main commercial module in the circulation field of decoration materials, occupying an important position in the home commerce circle. The most representative example would be the Shanghai decoration and renovation market, such as some large and super-large building material markets for home decoration.

With the rapid development of the decoration and building materials industry in recent years, the market share dominated by large enterprises is being continuously divided. Some branded building material merchants, manufacturers, and decoration companies, in order to realize their differentiated operation models, began to pay attention to brand image packaging, opening home experience halls and life experience halls that highlight their brand culture, and arranging the stores and exhibition halls in malls into simulated home halls, integrating products including related decorations and accessories, creating an atmosphere where consumers feel as if they are on-site when visiting, allowing them to understand the functions and roles of the products and experience the comfort brought by the products, thereby promoting the purchasing demand of ordinary people. This is particularly prominent in the Shanghai decoration market.

This business model is currently quite common and very popular among consumers, satisfying personalized decoration needs more. Of course, this requires strong enterprise strength as background support.

Building material supermarkets are a market form that entered the domestic market from abroad. Its outstanding advantage lies in ensuring the quality and affordable price of the products through centralized procurement and unified management. In addition, special services such as one-stop selection of building materials, design and renovation, and unified delivery have clarified the Shanghai renovation process.

Many consumers feel the complexity during the renovation process because everything from selecting floors to screws needs personal involvement. In the traditional market, buying all these products often requires running around, which is both time-consuming and labor-intensive. However, companies like B&Q classify various building materials into different areas and have specific "auxiliary material zones" for auxiliary material configuration. When it comes to the selection of decoration and renovation materials, most consumers still follow current fashion trends. "Many consumers choose their own decoration materials according to the thoughts of some designers, usually these materials are independent of the design, such as some old or outdated materials, which can display a kind of fashion and special beauty after being decorated and designed by interior designers, leaving a lasting impression," a senior designer from Kunshan Interior Design told us.

After many years of growth, home decoration has become the main decoration brand in the Shanghai decoration market, supporting the entire Shanghai decoration industry and will also lead China's decoration industry to develop at a higher level.