Join "Dragon Prince" to create a path to success together.

by xinxi963852 on 2009-06-19 18:37:26

I. Franchisee Requirements:

1. The franchisee must agree with the "Long Taizi" brand culture and brand concept, possess an entrepreneurial spirit, and have a lasting sense of commitment and perseverance. They should also have good credit and business reputation, as well as certain organizational management skills and a cooperative spirit.

2. Have a certain understanding of children's clothing or one year of specialized clothing sales experience.

3. Own or lease a shop that meets our venue requirements and has a usage period equal to the contract signing requirement years.

4. Must have a certain amount of initial investment funds and subsequent special working capital.

5. The lease term for a specialty store must be more than 2 years, while for mall booths, it must be more than 1 year.

6. Single-store franchise types and shop requirements:

A. In provincial capitals, municipalities, prefecture-level cities, county-level cities, counties, and economically developed towns, there should be a children's clothing business district location or professional commercial center location of more than 60 square meters, with at least two storefronts.

B. Mall booths should be more than 40 square meters.

II. Store Decoration Support

1. For flagship stores that meet the company's requirements, the company will fully cover the decoration costs.

2. The company will conduct a comprehensive market and business district survey for potential franchisees and assist investors in making accurate investment analysis plans.

3. The company will provide free and reasonable store decoration design and fixture configuration based on the actual situation of the franchisee's store.

4. All decoration and shelf installation results must be approved by the company before opening.

III. Specialty Store Promotion Support

1. Strong ground activity support.

2. The company will uniformly plan and design the annual promotional plan, providing all necessary promotional materials such as posters and POP displays for free.

3. The company will provide free in-store and window spray painting during fixed holidays.

4. Free provision of corresponding product catalogs throughout the year.

5. Discounted prices for various promotional gifts.

IV. Advertising Support

Strong advertising campaigns on CCTV and provincial/city TV stations, along with powerful public opinion promotion support.

V. ERP System Support

1. Each franchise store must be equipped with the ERP system.

2. The company will provide technical and operational support for software use.

VI. Other Supports

The company provides "Long Taizi" authorization plaques, authorization certificates, store marketing guidance manuals, employee ID cards, VIP cards, shopping bags, etc., to specialty stores for free. It also offers effective guidance and training in merchandise allocation, product display, and store operations.

For more details, please click: http://www.51kids.com/kehu/longtaizi/new/