"Rabbit Brand" creates a successful future with you.

Dongguan Tuzaimei Apparel Co., Ltd. is a subsidiary of Hong Kong Tuzaimei International Group Co., Ltd., and was founded in September 2003 in Dongguan, Guangdong - a renowned manufacturing city in China. It is a professional brand operation apparel enterprise focusing on product design, R&D, and marketing management. Each season, the company launches products of different series and styles. We warmly welcome distributors to join us.

**Franchise Conditions:**

1. Franchisees must also be the operators of the franchise stores.

2. Must possess strong brand awareness and experience in managing brand specialty stores or counters, with some understanding and knowledge of the Tuzaimei brand.

3. Have an entrepreneurial spirit, perseverance, and problem-solving skills.

4. Understand the business conditions of the apparel industry, can coexist harmoniously with the surrounding environment, and have good credibility and reputation.

5. Have independent operational management capabilities, good cooperative concepts, and execution abilities.

6. Based on the region and area applied for by the franchisee to open a specialty store/counter, the franchisee must have a certain amount of fixed and working capital.

7. Franchise applicants should prepare relevant materials, including personal information, history, and performance in operating children's clothing or related industries.

8. Provide plans for operating the Tuzaimei brand and explain the source of funds for opening a Tuzaimei specialty store/counter.

**Specialty Store Area Requirements:**

- Flagship stores in provincial capitals require at least 80 square meters.

- Prefecture-level cities require no less than 40 square meters.

- County-level cities require no less than 30 square meters.

- In particularly prosperous commercial areas, adjustments can be made based on the situation.

- Specialty halls require at least 25 square meters.

**Initial Investment for Opening:**

1. The first-period rent, deposit, and transfer fee for the operating site will vary depending on the specific situation. If opening a specialty hall or counter, additional fees such as mall entry fees may be required in some places.

2. A brand guarantee deposit must be paid when joining, which will be refunded without interest upon the expiration of the cooperation period. The company does not charge any franchise fees.

3. Indoor and outdoor decoration and props must follow the renovation and prop layout plan provided by our company.

4. Initial stocking costs for a single store are approximately 40,000-50,000 yuan. Reference standards: Spring-Summer 1000-1300 yuan/sq m; Autumn-Winter 1300-1600 yuan/sq m.

5. Supply and settlement method: Unified supply price.

6. Return policy: Up to 10% of the total order amount can be returned each season.

**Image Requirements:**

1. The company provides a professional SI manual. All specialty stores/Counters must be strictly decorated and equipped with props according to the requirements of the SI.

2. Facade: The baseboard, logo, font, proportion, color, external lighting, and position of the storefront must comply with the company's standard.

3. Interior: Ceiling, floor, walls, lighting, sound system, furniture, shelves, and decorations must meet the company's standards, creating a beautiful, relaxed shopping environment.

**Merchandise Requirements:**

- Merchandise must be abundant, clearly divided into sections, scientifically displayed, combined, and arranged, conforming to the principle of human flow lines and ensuring children's safety.

**Service Requirements:**

1. On the basis of fully understanding the characteristics, functions, maintenance, value, and taste of the products being sold, provide customers with timely and excellent service, suggestions, and assistance to attract customers and defeat competitors through quality service.

2. Promote professional appearance, standardized language, sales floor discipline, and eliminate taboo service phrases.

3. Give special care to children entering the sales floor.

4. Solve adverse incidents caused by customers or the environment with a sense of ownership, maintaining the brand image.

**Improvement Plan:**

1. Franchisees must develop annual and quarterly plans for performance, image, service, and promotions and submit them to the company.

2. Participate in various large and medium-sized training activities and ordering meetings organized by the company at different stages.

**Franchise Process:**

1. Prospective franchisees fill out the franchise application form.

2. Discuss franchise matters.

3. Conduct on-site inspections and review applications.

4. Sign the franchise agreement.

5. Design and construction of the shop.

6. Ordering and merchandise planning.

7. Pre-opening training for franchisees.

8. Inventory display support.

9. Grand opening.

For more details, please click: http://www.51kids.com/kehu/tzm/