"Bid at 1999 yuan for a 32-inch TV, in fact, results in a loss," said a black electric manager of a home appliance chain store. He introduced that the current procurement price of a 32-inch LCD panel is about 1122 yuan, and the manufacturing cost of the whole machine is about 1780 yuan. Adding the channel profit and taxes, the retail price of 1999 yuan is a loss-making price for manufacturers. Seven brands including LeHua, ChuangJia, and SuoJia have all bid successfully on their 32-inch LCD TVs, with a capped price of 1999 yuan. However, currently, the lowest market price for a 32-inch TV remains at 2550 yuan. Also, none of the successful bidders have started selling their 32-inch models in the market yet. He stated that bidding within the price cap mainly looks forward to the prospects of LCD TVs in the rural market, "Bidding only happens once a year, and if in several months or half a year later, the price of the upstream screen drops, then the companies that successfully bid on the 32-inch TVs will have greater advantages in the rural market."