Bank branches are prohibited from marketing, while securities firms actively go to enterprises

by winwingsbank on 2009-04-11 20:52:15

Banks have always been one of the important marketing channels for securities firms, and the cooperation methods between securities firms and banks are also varied. Recently, reporters learned that some securities business departments have set their sights on banks' "corporate business", and entering enterprises together with banks has become a relatively popular marketing method recently.

"As far as I know, many securities business departments now go into enterprises together with banks," said the person in charge of a securities business department in Shanghai of a securities company in Shenzhen. "That is to say, beforehand talk with the bank, when the bank staff revisit these enterprises or promote some wealth management products, securities marketers will also go together to develop customer resources there. This can not only cooperate with the bank to improve service, but also open up a broader space for the securities' own marketing scope. Some securities even regard such places as one of the new important marketing channels," the person in charge said.