Churn, churn - the most headache-inducing problem for online stores is customer churn! More than 95% of visitors who browse a website do not take the initiative to contact the online store. This means that every day, online stores lose a large amount of potential business opportunities.
How can we retain more customers? How can we stabilize online sales revenue? A group of marketing experts with sharp minds and skills in online marketing have explained several "critical factors" behind the success or failure of online store marketing.
Careful Calculation of Delivery Cycle
Taking cost accounting to the extreme
One of the significant advantages of online marketing is that costs are controllable and relatively low, yet the results often match or even surpass traditional advertising methods such as print ads, TV commercials, outdoor billboards, and building digital TV ads.
Tang Jun, who operates the new brand Daypai monitor on Taobao, has fully utilized the cost advantage of online marketing. In two years, he has invested a great deal of effort into establishing a liquid crystal display (LCD) brand. Currently, his monthly sales reach 300,000 yuan, earning him the title of "Taobao Retail Guru."
For instance, when customers use Alipay for payment, there is a fund retention period during which Tang Jun can only collect the payment after the customer receives the goods and confirms satisfaction. Tang Jun carefully studied the delivery speeds of different logistics methods and determined the shortest delivery cycle for various regions. For areas far away, he factored in the increased cost due to fund retention into the selling price. For regions near Guangzhou and its surroundings, this additional cost was removed to...